I reject Hustle. I hate the idea that to be a successful entrepreneur we have to work all hours, push yourself to the limits and forgo having a life. The man who probably epitomizes this concept most is Gary Vaynerchuck.

Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. There is so much hustle in my day I don’t even have a second to spare to “hang out” and catch up with the people around me. It may not be ideal for most, but it’s what I’ve signed up for, it’s what I love, and it’s what allows me to get the things done that I seek to accomplish….So the question remains — are you willing to hustle to make it happen? Are you willing to work 15+ hours a day to get it done?” Gary Vaynerchuck

I’ve got some major feelings about the whole ‘hustle for 15+ hours’ to make your business work message.

Firstly - most of us don’t have 15+ hours available to ourselves, let alone our businesses. It’s the preserve or white men with income and/or wives who can do this. And it drives me nuts because it makes entrepreneurship seem very exclusive - and naturally excludes a whole host of folks who either can’t or don’t want to spend every waking moment ‘hustling’ to make their businesses work.

In this podcast I lay out the alternative - how we can Reject Hustle and build a business that's sustainable in every way - financially, energetically and spiritually.

Click to view: show notes and transcript