2023-06-13 11:00
At Elastic Path, we aim to simplify the lives of merchandisers by giving them the control to unleash their creativity and innovate without reliance on IT for custom work. We also recognize t… Read More
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Ecommerce Software - Digital Commerce Api For Ente Blog
elasticpath.com
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Ecommerce software leader Elastic Path offers digital commerce technology that maximizes revenue and creates great digital experiences for your customers.
2023-04-11 11:00
The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies… Read More
2023-04-04 11:00
At Elastic Path, we strive to enable users to leverage powerful third-party integrations with just a few clicks through our "instant on" integrations available in our Integrations Hub. With… Read More
2023-03-09 14:00
The future of Direct-to-consumer (DTC) eCommerce has never been brighter, with new opportunities appearing every day. Also known as “B2C” or “Business to consumer,” a… Read More
2023-03-07 14:00
eCommerce continually re-invents itself. While the basic premise remains the same – purchase goods and services online – the techniques and technologies continue to evolve. While… Read More
2023-03-01 14:00
The yearly increase in demand for online shopping has meant alternate payment methods like buy now, pay later(BNPL) has continued to gain momentum. Accelerated by the COVID pandemic, the ado… Read More
2023-02-28 18:37
2023-02-28 14:00
Cart abandonment is one of the most common and infuriating challenges digital commerce brands face when it comes to generating revenue. Baymard Institute research shows that 70% of online sh… Read More
2023-02-24 14:00
As tech trends move towards customer demand and the adoption of an omnichannel experience, the technology consumers use to move through the buying journey becomes quicker, less intrusive, an… Read More
2023-02-16 14:00
Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contribution… Read More
2023-02-14 14:00
Everyone loves a good promotion. Whether your target audience is savvy, price-sensitive shoppers or die-hard brand loyalists who jump at every new product launch regardless of cost, every si… Read More
2023-02-09 14:00
Since the introduction of Single-Page Applications, the web has debated between delivering HTML directly from a server or rendering that HTML within the browser. Each comes with pros and con… Read More
2023-02-07 14:00
The eCommerce industry is constantly evolving to meet market demands and economic conditions. Each year Gartner makes market predictions and recommendations based on research and trends.&nbs&hell…Read More
2023-02-02 14:00
At Elastic Path, we are committed to empowering all brands to achieve their commerce goals through our innovative approach to commerce technology. Our focus on making Composable Commerce acc… Read More
2023-01-31 14:00
It’s rare to find a digital commerce leader who isn’t feeling the pressure to grow revenue. In order to increase key KPIs like conversion, AOV, and customer lifetime value, you n… Read More
2023-01-26 14:00
I’m excited to share an incredibly exciting new capability, our Integrations Hub.
Composable Commerce requires integrations. Deploying a “best for me” digital commerce arc… Read More
2023-01-24 14:00
The NRF (National Retail Federation) Big Show is an annual event where retailers and industry experts come together to discuss the latest trends and technologies in the retail industry. Our… Read More
2023-01-19 14:00
Edge computing takes the approach of a content delivery network (CDN) and applies it to code. Instead of taking static files and serving them from locations across the globe, edge networks t… Read More
2023-01-17 14:15
Embracing a Composable Commerce gives brands the control to customize, accelerate change and reduce TCO. But designing, integrating, and launching the frontend experience can be a daunting a… Read More
2023-01-13 16:11
2023-01-11 14:00
At Elastic Path, we continue to make strides in our mission of making Composable Commerce accessible to all brands and empowering merchandisers to drive revenue and create innovative commerc… Read More
2023-01-10 16:25
Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are esse… Read More
2023-01-05 14:00
Many companies do not fit the mold of your typical out-of-the-box commerce monolith. I was recently chatting with a D2C prospect with a unique purchase flow. We talked through the ways to ac… Read More
2022-12-22 18:05
In today’s market, it’s critical for brands to implement impactful merchandising strategies that drive conversion and customer lifetime value (CLV). A study by Incentive So… Read More
2022-12-15 14:00
Elastic Path's culture values learning and development from the very core. We embrace the young, bright minds within the technical industry and provide opportunities for these students to ob… Read More
2022-12-14 14:20
At Elastic Path, we aim to empower product merchandisers to create innovative, product experiences that drive conversion and revenue. Forrester research shows that 10-30% of commerce revenu… Read More
2022-12-09 14:00
Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headles… Read More
2022-12-08 14:00
When it comes to composable commerce, how do you “break up” with your monolith, and where can you get started? I covered these topics in Part 1 and Part 2 of this series, in cas… Read More
2022-11-30 14:00
Once you get around the change in mindset needed to embrace Composable Commerce, how do you officially kick your monolith to the curb? Many think they need to undergo a wholesale “lif… Read More
2022-11-29 14:15
This post was originally published in July 2022 and has been updated for relevancy on Nov 29, 2022.
Front and center in any conversation about commerce are the words personalization… Read More
2022-11-29 13:59
2022-11-23 14:00
The world of online shopping is constantly evolving.
In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for bet… Read More
2022-11-22 18:10
When you’re looking for a commerce platform, what’s better? Endless arrays of features available natively, or composability?
Looking at the typical analyst market survey… Read More
2022-11-21 19:15
Elastic Path adds a D2C Starter Kit for brands to kickstart their Composable Commerce journey with a customizable storefront.
What is the D2C Starter Kit?
The D2C Starter Kit is an open-so… Read More
2022-11-18 20:00
This blog was originally published on June 6th, 2011 and has been updated for context and relevance on November 18th, 2022.
When you think of “personas” – what… Read More
2022-11-17 18:30
Customer expectations are escalating rapidly, and what people learn to love in one industry, like food delivery, increasingly defines what they expect in other industries, like shopping for… Read More
2022-11-09 18:30
In today’s market, increasing customer satisfaction and retention cannot be done without an effective promotional strategy. Convert Cart reports that 80% of customers end up making a… Read More
2022-11-08 14:00
With so many mixed economic signals, as well as consumer shopping patterns and 2022 eCommerce trends falling back in line with pre-COVID norms, how do eCommerce retailers prepare for the fu… Read More
2022-11-07 15:00
As technology drives shopper experiences, brands must look for new and innovative ways to reach the customer and make a connection.
What is live shopping?
Live shopping has its origins in… Read More
2022-11-02 13:00
Industry analyst Gartner® predicts by 2025, 70% of organizations will choose data management software products primarily based on the business user experience, up from 20% in 2021.
So… Read More
2022-10-27 15:00
Time is Money.
In the eCommerce industry that statement has been proven repeatedly. Even small performance improvements can have large impacts on overall revenue.
Seventy percent of consu… Read More
2022-10-21 18:40
This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations… Read More
2022-10-18 13:00
In today’s market, consumers expect flexibility and consistency in the way they shop across multiple channels and touchpoints including website, store, mobile and social. With these ex… Read More
2022-10-13 18:15
5 Ways to Improve the Checkout Process
As we approach the busiest shopping season of the year, it’s critical to review all aspects of the shopping experience. Your goal is to ma… Read More
2022-10-04 15:10
How to Maximize Social Commerce in Your eCommerce Strategy
Social media is heavily ingrained in our daily lives. As much as we glance at our phones for emails, texts, or a push notification… Read More
2022-09-30 04:18
Black Friday Promotions to Increase AOV
Black Friday.
Two words that bring excitement to any shopper’s mind in search of the unicorn of all deals. On the retailer side, Black Friday… Read More
2022-09-29 18:30
Over the past few years, the momentum towards adopting a Composable Commerce approach has been undeniable as more brands realize the benefits of its speed and flexibility in delivering unfo… Read More
2022-09-28 13:00
At Elastic Path, we aim to empower merchandisers to merchandise without limits and deliver differentiated commerce experiences across channels & touchpoints with ease. We want merchandi… Read More
2022-09-23 15:00
Has your digital merchandising team ever delayed a launch while waiting for developers to make edits and publish updates? You are not alone. Too often, IT bottlenecks slow down time to mark… Read More
2022-09-19 17:53
Black Friday Checklist: How to Prep your eCommerce Store
Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience… Read More
2022-09-16 13:00
In today’s competitive market, many commerce brands are faced with the challenge of delivering omnichannel customer experiences, outshining the competition, and maintaining customer lo… Read More
2022-09-12 13:00
How much will eCommerce spending change with current economic projections? The answer is more complicated than you’d think.
There are a lot of mixed signals about the post-peak… Read More
2022-09-09 13:43
Supply Chain Crisis & Product Catalog Management
With an international supply chain crisis fueled by a global pandemic, the public is left with empty shelves and shortages, plus skyrock… Read More
2022-09-07 04:00
Elastic Path has been recognized as a Visionary in Gartner 2022 Magic Quadrant for Digital Commerce. You can read the full report here.
Despite the Magic Quadrant report being a lagging ind… Read More
2022-08-31 20:10
Merchandising is top-of-mind for every retail organization, especially as you ramp up to Black Friday and what can be a chaotic holiday shopping season. As trends shift towards more of a h… Read More
2022-08-25 15:00
Scaling a modern retail business is difficult. With multiple channels, dynamic operating logistics, location-based specifications, product availability management, multiple business models… Read More
2022-08-23 19:29
The Elastic Path Global Services Team plays a key role in the success of our customers; with team members located throughout Canada, the U.S. and the UK, Global Services is a trusted ally fo… Read More
2022-08-23 16:00
Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, s… Read More
2022-08-18 15:20
In my last article, I talked about why product-led growth (PLG) in commerce looks slightly different. To sum it up, having multiple stakeholders in the buying process makes commerce a somewh… Read More
2022-06-16 10:00
You may have seen that last week we announced EP Product Experiences Manager (PXM). We are thrilled to bring this new product to market! If you missed the announcement, EP PXM centralizes co… Read More
2022-05-12 13:00
No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the fami… Read More
2022-05-05 13:00
Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to sati… Read More
2022-04-28 13:00
The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in onl… Read More
2022-04-22 13:00
If you’re building a commerce platform, why reinvent the wheel when the right APIs will do? In his essay, APIs All the Way Down, Packy McCormick suggests that instead of building from… Read More
2022-03-30 13:00
As Hemingway so adroitly put it in The Sun Also Rises: Bill: "How do you go bankrupt?” Mike: "Two ways, gradually, then suddenly.”
And what re… Read More
2022-03-24 13:00
Dropshipping is one of the easiest, low-barrier to entry businesses provided you have access to the internet. If you’re not familiar with the dropship business model it’s relativ… Read More
2022-02-24 14:00
The CBD market is booming, and the growth of eCommerce will only amplify it. Now is the time to build and launch a CBD online store. Learn how to build your website and get the top tips for… Read More
2022-01-20 14:00
An Introduction to eCommerce Integrations
Like many other brands, your business is likely seeking to drive digital growth by providing best-in-class digital experiences for your customers… Read More
2022-01-12 16:52
Having the right tech stack in place can be a game changer for any business - it can provide you with the agility to outmaneuver the competition, delight your consumers, and drive explosive… Read More
2022-01-07 00:00
The Composable Commerce approach is the way forward for businesses looking to transform their eCommerce user experiences quickly, efficiently, and with reduced risk.
By 2023, Gartner predic… Read More
2021-12-06 14:00
This post was originally published November 1,2018 and has been updated for more comprehensiveness.
In an effort to differentiate and compete, top brands are choosing a best-of-breed archit… Read More
2021-11-29 12:00
Have you ever been frustrated by an online shopping experience? Clicked on a link while scrolling social but abandoned it because the product page loaded too slowly? Increasingly, customers… Read More
2021-11-15 13:25
We’ve all been through the RFP process from vendor to customer. The hours of research and preparation, template creation, and ultimately a fair amount of cutting and pasting. Is a one… Read More
2021-11-11 16:53
During the month of September, Elastic Path employees had the opportunity to participate in a steps challenge, during which participants logged total steps each week. The goal of the challen… Read More
2021-11-11 14:42
Editor's Note: This post was originally published on September 8, 2019 and has been updated to reflect the growing array of chatbots for retail and ecommerce.
Conversational commerce has be… Read More
2021-11-05 16:39
This article was last published in September 2010 and has been updated for relevancy.
Also called coupon codes, voucher codes, offer codes or discount codes, promo codes are popular sales i… Read More
2021-11-04 16:10
Our Inside Elastic Path series features Chandni Prashar, a Functional Specialist based in Vancouver, Canada. Chandni joined Elastic Path three and a half years ago and is very involved in co… Read More
2021-10-19 20:50
As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier in… Read More
2021-09-17 00:00
This post was originally published on March 11, 2019 and has been updated for accuracy and relevancy in the market.
Why a Hybrid Customer Experience is Essential for Today’s Consumer… Read More
2021-09-15 11:00
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transformi… Read More
2021-09-14 13:06
As the summer continues to wind down and fall begins to creep in, we have a lot of new things to look forward to. Some of us are getting ready to go back into offices; sending our kids back… Read More
2021-09-13 11:00
Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud, we've now added support so you can start managing your accounts within Commerce Manager, the… Read More
2021-09-08 11:00
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged and the eCommerce landscape is transformin… Read More
2021-09-07 12:00
It wasn’t too long ago that I was in my local Whole Foods, staring blankly at what felt like 400 different types of vitamins. You see, I had run out of my latest bottle and after three… Read More
2021-09-02 19:29
Our people are the center of everything we do at Elastic Path. The “Inside Elastic Path” series is designed to give you insight on what it's like the be a part of our team. Get t… Read More
2021-08-31 14:33
1. What Is Headless Commerce?
Simply put Headless Commerce is the complete separation of the front-end code/ UI layer from the back-end engine where commerce functionality and busine… Read More
2021-08-27 16:55
In a recent webinar, Monetizing Content in a World of Digital Disruption, we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to ge… Read More
2021-08-26 13:21
Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmeno… Read More
2021-08-23 15:02
My team here at Elastic Path manages the buying experiences on the front line of researching and evaluating eCommerce solutions, including business development, chat, Website, and marketing… Read More
2021-08-20 17:47
Earlier this year we announced Product Content Management for Elastic Path Commerce Cloud which decouples products, hierarchies, catalogs, and price books. The result? Now you can quickly an… Read More
2021-08-19 12:30
This post was originally published on October 21, 2018 and has been updated for accuracy and relevancy in the market.
Hardly a day goes by without an article about eCommerce microservices… Read More
2021-08-18 18:56
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transformi… Read More
2021-08-16 18:18
A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cr… Read More
2021-08-16 18:18
A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cr… Read More
2021-08-13 15:16
Did you know that July 24th is International Self-Care Day?
This is a day dedicated to focus on the importance of wellness and self-care. The world health organization, defines self-care as… Read More
2021-08-12 20:06
Composable Commerce leverages MACH as a part of it’s core commerce technology and thus means it will follow a Headless Commerce approach. This is great for businesses that are looking… Read More
2021-08-12 16:00
Today, virtually anyone is able to launch an eCommerce instance to appeal to the rise of online shoppers. However, if you are a business that is committed to your… Read More
2021-08-11 12:00
If your business is committed to growing revenue through digital channels, and wants to be able to continuously iterate and optimize your website’s look and feel to keep up with ever e… Read More
2021-08-10 11:48
With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interc… Read More
2021-08-09 14:15
Times have changed for branded manufacturers who traditionally sold only through third party dealers. At Elastic Path, we see proof of this every day. More and more brands are eager to expan… Read More
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