As web development services providers for E-commerce, we conduct several studies to understand customer behaviors and to come up with solutions for behaviors that may have a negative effect on the business.

Some E-commerce clients explain how they are suffering from a drop in sales although they are able to drive traffic to the website. Keeping in mind that there are lots and lots of other websites which may be selling the exact same products or websites which may offer special rates or discounts to cut down competition, makes it difficult for Ecommerce websites to survive.

While driving traffic to the website is important, it is also equally important to ensure that customers stay on the website long enough to proceed with a purchase.

Some of the biggest concerns for Ecommerce website owners are when the website has a Bounce Rate more than 60%.

Understanding Bounce Rate

Bounce rate is calculated by checking for the number of users who entered the website and left immediately. This is different from exit rate where a user may visit other page and explore the website before choosing to leave without taking any actions.

Factors That Affect The Bounce Rate:

• The visual appearance of the website
• Ease of navigation
• Compatibility with various screen sizes
• Slow to load
• Low readability
• Incorrect use of keywords

How to Reduce Bounce Rate?

A web development service provider can help you solve many issues which may be the reason for a high bounce rate. Navigation can be made easier; elements could be placed in a way that makes the website look more attractive, loading speeds for the page can be improved and even compatibility with other devices can be handled by firms providing professional website development services.

By making these few changes, you will be able to reduce the overall bounce rate and retain more customers on the website which increases the chances of a purchase. While marketing strategies play a big role, efficient development of the website and a good design cannot be overlooked.

The post Why Are Users Leaving Your E-Commerce Website So Quickly? appeared first on Colorgraphicz.