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When a Business Case is not Enough, add the Experience Case (XC)

Just this morning I was reminded of something I’d used in past talks and I wanted to revisit the concept. The conversation I had was around our Experience Thinking process that we apply at Akendi. We talked about things like why you do certain phases like Strategy and Innovation and when. We then turned to […]



This post first appeared on The Akendi UX Blog: UX Reflections On All Things U, please read the originial post: here

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When a Business Case is not Enough, add the Experience Case (XC)

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