Business and technology leaders increasingly talk about how all industries must adapt to a data-driven, “contextual” world. The web development companies like Matrix Marketers adopt this model to improve sales with eCommerce business so that they can stay for a long as a service provider.

The customers can be approached and better services can be ensured using user data. ‘Context’ means providing this information at the time when shoppers are making their buying decisions.

The team of Matrix Marketers represents few Apis that online retailers are using in their businesses:

Product information APIs

The global database connectivity of product catalog is enabled using an API. This shares detailed information about the products you sell. You can use this type of API to display brand images, product descriptions, detailed product specifications, and full product titles directly from a global database of products.

Social proof APIs

Social proof in the form of Twitter comments, numbers of Facebook likes and product reviews are important trust signals to share with shoppers. Retailers can use APIs to stream social media feeds directly to their website and product pages.

Site search APIs

Providing advanced search features on your site can heighten the shopping experience for customers. The product catalogs can be directly viewed by the customers which will increase site visitors quickly to particular product categories, and to discover unique brands or items they might otherwise have missed.

Personalization APIs

Personalization APIs can help you organize your website content to better match the needs of each and every customer and site visitor. A personalization API can be used in two different ways. One way is to help you order what content you promote on your website based on a visitor’s previous visits and their buying history.

Marketing automation APIs

The beauty of using an automation service is that you don’t need to worry about writing code to be able to access the potential of APIs in your business. To make effective use of these APIs, automatic tools are used. For example, you could automatically add any site customer to an email marketing list, and group them by what they bought or how much they spent so you can personalize your communications in future towards products you know they are interested in.

Shipping APIs

The shipping and delivery APIs are trustworthy and provide the rich shopping experience to customers making a purchase from online retailer’s stores. The Shipping API can then provide a tracking tool to both you and your customer so that you can both watch along as the delivery is made to its final destination.

Price comparison APIs

Being able to monitor your competitors’ pricing points is crucial to an online business. The product catalog can be linked to a price comparison API and receive automatic reports that compare your product pricing levels to your competitors. The API can help you to withstand with the competition and to compare sales prices with competitors at specific times of the year such as the upcoming holidays.

Affiliate APIs

It is easy to start getting nervous about how much technical coding is involved in incorporating APIs into your website, but you may already be using APIs. If your site includes widgets that link to product items on Amazon, then chances are you are using the Amazon Affiliates API without even knowing it! Amazon’s APIs widgets can be configured to help you display Amazon products on your website and to record when your customers buy an item so that you can get your commission.

Anti-fraud APIs

To monitor and prevent sales process, anti-fraud APIs can be helpful. As you purchase a product, the API checks the purchasing behavior during the entire purchase circle. The APIs keep track of the advancement in financial services and the information regarding recent frauds. These practices not only secure your payment gateway but also avoids fraud scams to take place on your website.

A Business Not Using APIs Will Be Dead Within 10 Years

Market analysts are predicting that all businesses will need to be able to integrate a range of services and make use of data to personalize customer experiences or they will quickly become obsolete in the emerging economy. The use of APIs makes all this possible for an eCommerce website. The businesses which are not ready to accept APIs and are unable to work with them, have to get ready if they wish to do long term business.

Conclusion

The use API makes the eCommerce applications powerful