Usability of your Magento website product page is the most important element of your web shop to pay attention to in order to convert more visitors to paying customers.

If you are owner of a new online store or owner of a well established store, you have to always keep trying to boost your sales, right? Many of the eCommerce store owners do not know their own business website’s Conversion rates, Are you one of them?

A latest research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization and 35% of the businesses report a conversion rate of less than 1%.

Regardless of its key importance, conversion optimization seems to remain the most neglected part of digital marketing. A good conversion rate to strive for is better than the one you have right now.

eCommerce website owners become too busy to update the inventory for better competitive products, looking for new markets and processing orders that they hardly get the time, or the experience, or focus to invest in conversion optimization. As a result, they waste money on visitors driven from SEO, PPC and other ways of generating traffic to their sales pages.

You can double or even triple your conversion rates by applying these changes on your website product pages. Remember that each of this tip only makes small difference but collectively is significantly helpful.

Product Images

On the product pages of your Magento store, always show the best candy product images because the images of product is the main part of product details which attract all the customers. With right images you can sell your products even without any description to it.

Customers want to see what they’re getting and that too in the very effective manner. Pictures can explain your products more effectively thanyour product description.

The hero of boosting ecommerce conversion rates is showing high resolution quality photos of your products. Show the products from different angles, in context and with zoom feature.

When you show high resolution product images, Make sure that the images are fully optimized so it doesn’t make your pages loading slowly. Get help from magento ecommerce developers to optimize products images you use

Product Description

Detailed description of products is very important. The purpose is to provide enough information to customers so that they can convincethemselves that yours is the right product for them. You can go and check on any of the top retailer’s websites, the best sellers always provide full and complete product information.

With full descriptionyou should offer the concise version as well. The shorter version should have the essence: who’s the product for, what will it do and why is that good.

The full description should provide that much information that the user will not have a single question unanswered and the short description should be able to provide them the basic overview of the product.

If the visitors read the product description and it doesn’t answer their questions, you have risk of losing a potential customer

Do not make mistake of putting the text inside aniframe, just to provide 3 sentences of information and a bunch of technical info in bullet points.

Create a proper readable text for humans by turningproduct features into benefits and provide a comparison chart as well. Technical information about the products would be a plus

Having detailed product descriptions will also help in your SEO efforts.

If you are sellingcatalogueas retailer then don’t just repeat the manufacturer’s canned descriptions. Add your personal touch and recommendations – tell the customer why you personally recommend that product and how it will help them.

Product Videos

Product videos are essential as video is the future and its here. Photos have their limitations but video is closer to actual touch and feel of your products.

You may think that it will be much hassle to create good quality videos but do them for at least few part of your inventory and see if it makes a difference. It will definitely help to convince your customers to trust your products.

Product Personalization

Customers love to personalize stuff. It’svery fun, has a game-like element to it and creates a feeling of ownership. Once you’ve spent minutes configuring a product, it feels like it’s your own product

Everyone wants their belongings to be unique to get it praised from others or have a feeling of owning something that nobody else has. It ends up being much more expensive than any of other but you always end up purchasing it.

Based on type of products you sell on your Magento 2 web shop, you can try implementing some personalization functionality that can convince your visitors to buy your products. You will need to hire magento 2 developers from a reputed agency to make this happen for you

Does customization really make money? Oh yeah, 100%. We have designed complete customized product details pages for some of our clients and they are making tons of money. Check it out.

Customer Reviews of Your Products

You know you’re a great company, but customers won’t always take your word for it. They’d rather rely on the reviews and opinions of other customers. According to a study, 61% of customers read online reviews beforea purchase. Another study revealed that reviews lead to an average 18% increase in online sales. You don’t want to miss this opportunity, right?

Magento platform provides default review and rating functionality for the products, there your customers can provide their opinions about your products even without login or register.

There are some other good review service providers for e-commerce as well. Ensure that the customer reviews are highlighted and showcased for individual products on the specific product pages. It should also include the full names of customer and photos of them if possible. This can increase conversions by about 30-50%.

Showcase your best ones alongside your products on top. If your customers log in to your website, make sure they use them to leave reviews so that they’re deemed more trustworthy by other potential customers.

Shipping Charges

Do you know that half of the merchants offer free shipping? Some of them provide freeshipping on all the products while some have conditions. Amazon offers free shipping if you buy for at least $25 or $50 respectively. What this has done is gotten all the people used to the idea of free shipping.

A study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). In another study 93% of respondents indicated that free shipping on orders would encourage them to purchase more products from same store.

In this study it was mentioned that customers rated high shipping costs as the number one reason why consumers were not satisfied with their online shopping experience. In fact, shipping costs are the main reason why people prefer in-store purchase to online.

People want free shipping, no surprise there. But how attractive is it? In fact, orders with free shipping average around 30% higher in value than those that charge a few bucks for transport. Makes business sense.

And if you are going to apply shipping charges then be upfront about it and mention it clearly where customers can see before purchasing like on product page and cart page. It would be best if you can charge a flat rate shipping price instead of different for each item or location.

A surprised shipping fee charged at the very end on checkout affects your sale big time and a study dictates 47% of the consumers drop the item if they find additional shipping price at payment stage.

Sales and Special Offers

A well-known research has indicated that 47% of online buyers only buy products with discounted price or special offers, except under exceptional circumstances. And 62% are looking for a section that identifies sales and specials.

Now consumers have been trained to shop only cheap with endless sales andcoupons. This behaviour to seekdiscounts is set to continueso you would be wise to have a dedicated “sales” section on your site.

That means make it clear where people can see stuff on sale easily, on homepage and sidebars.

Shopping Cart Abandonment

Shopping Cart Abandonment means the loss of a customer who was interested in purchasing your product but did not complete the order after adding product to cart or left your store after adding product to shopping cart for some reason.

In 2011, the shopping cart abandonment rate was all-time high of 72% and it continues to rise. As shoppers gain more experience, they are more likely to comparison shop even as they move toward to checkout.

Here are cart abandonment factors and what you can do about them:

• Slow site speed can be a major factor – Make sure that your online store is efficient and fast so that your consumers do not have to wait for more time while loading your web pages. You can optimize speed of your magento store with the support from Expert Magento Developers
• Hassle before purchase – Ensure that you do not ask for too much data / forced registration for your customers even before checkout.
• Unreasonable product price – Customers always choose the product which has lower price so if your price is higher than your competitors then you are most likely to lose sales.And if it’s not the best then you must convey why your added value is worth to purchase your product on higher price
• Customers Doubts: will it fit me? Can I return it? Use live chat to address buyers’ concerns and answer their questions.
• Still charging for shipping? Stop. Figure out how to offer free shipping.

Follow up

To reduce shopping cart abandonment rates very effectively, you can follow up customers by email (263% improvement in the linked test). Some other company got 500% ROI with shopping cart abandonment campaign so who knows how much higher conversion rate you can gain with it.

What do you need to do?

• Collect email address first before checkout – so you are able to send follow-up emails if they do not complete their orders.This is the screen people are taken to on Amazon when they’re ready to check out:
• Ensure the first follow-up email goes out ASAP. If they complete the purchase somewhere else, it’s over. If the purchase doesn’t take place, send one or two more followup emails with a free coupon maybe.
• Track the effectiveness of those emails (open, clickthrough and conversion rates).

Magento offers integrated cart abandonment solutions which you can use. If you are not aware about it, Ask your Magento ecommerce developers for the same

Low Stock Indicator

Inform your customers when a particular product is about to run out of stock. This encourages them to purchase immediately, or they might miss out on the product.

A low stock level also reassures the customer that the item is popular; this gives them confidence that they are making the right decision.

If, however, you have data to suggest that customers purchase multiples of the item, showing low stock levels might have a negative impact on sales if there isn’t enough stock to cover their need. This tactic is probably best when you are confident that you sell the item in singles.

Offer Live Chat & Show Contact Info

Good and timely communication should be a default practice for every eCommerce store. In order to achieve what most visitors would expect from your store, you need to ensure you cover all the bases.

It may be a small thing, but is known to boost conversions – especially important for small, less known stores. Highlighted and showcased email and phone number for direct contactdictates you’re a real business which builds initial trust for your new website visitors.

Offering live chat for answering quick questions is part of good communication. 77% of e-retailers that use live chat considered it a critical communication method, suggests results of a survey.Even Apple is doing it.

Contact your Magento ecommerce development company today to implement live chat feature on your web shop if you don’t have it already

Analytics

It’s always best practice to track your online store traffic and live data with Google Analytics. Keep track of the product page and based on that cart-checkout pages as well. Separate your product page data from other web pages data so you can get better analysis of your conversion rates and cart abandonment rates.

You can also use Google Remarketing tag which makes it a lot easier instead of manually adding tags to each page of your online store. Google’s new Remarketing Tag helps you to easily create remarketing lists by allowing you to place one tag across all pages on your site. Now you can reach specific audiences with relevant messaging and tag your entire site with ease. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on your site.

Social Media

Integration of social media is also a small thing but can result in a significant change in conversion rate of your online store. The key to using social media is to decide which feature to use and which feature to remove.

Until 2015 it was considered best practice to place social sharing feature on product pages to help your website in social media marketing but since then this trend is changed and customers have reported that they do not like the Facebook like, tweet or google plus buttons on product pages of many online stores.

Showing twitter feed and Facebook page timeline is now being used instead of like and share feature. Social logins are also one of the most important features to be considered for your Magento 2 web shop. You can try to exclude or include these features on some of the products and then compare it to conclude which feature enhances the user experience to boost conversion rate of your Magento store.

Is there any other conversion optimization technique that you think is really important?

The post How to Optimize Magento 2 Website Product Pages to Improve Conversion appeared first on IceCube Digital.