SEO or Search Engine Optimization as it is normally referred to is the silent killer of today’s online world. A deal maker in its entirety, SEO can single handedly take your business down to 0 or make you a market leader in a matter of months. SEO is evergreen; its importance should never be undermined given how it directly affects a brand’s numbers, which after all is the name of the game at the end of the day.

As and when new updates are released, SEO techniques keep on changing as well given its dynamic nature. Hence, if you’ve recently shifted to the Magento 2 platform for your online e-commerce business, and you’re fighting tooth and nail to figure out a potent SEO strategy, here’s what you need.

1. Speed Up Your Website:

• The time your website takes to fully load i.e. load time directly affects how positively Google is rating your business.
• The quicker your website loads, the better rating it will get. Upload lighter images, use up-to-date code, improve UI and so on.

2. Avoid Duplicate Products:

• Given the frequency and weight of countless products in the Magento e-commerce store, many a times similar product pages are repeated on account of variations in colors, sizes, etc.
• This duplication might result in search engine penalization which is why these redundant pages should be eliminated at the get go.

3. Optimizing XML Sitemap:

• Now you can set frequency and priority for individual pages such as categories, CMS pages and products.
• Also, the XML sitemap can be integrated with the all important robots.txt file automatically.

4. Product Names Need To Be Formed Using Long Tail Keywords:

• The science behind using long tail keywords is that this is what customers across the world type in search engines to shop online. This is why Magento experts focus on making use of long tail keywords as much as possible.
• The ideal format for a product name is {Brand name} + {Product name}.

5. Alt Text in Images:

• Search engine crawlers can’t read images. This is why Alt text forms a critical component of Magento SEO.
• Writing Alt text will tell the crawlers what an image is about, allowing them to rank higher in the SERPs.

6. Rich Snippets:

• One of the standout features of Magento 2, now you can integrate rich snippets in the default setup without the usage of any 3rd party extension.
• Hence, structured data will come to the fore improving visibility for your individual product pages.

7. Robots.txt file:

• Now it is possible to edit the critical Robots.txt file right from the Magento 2 admin section falling under the ‘Stores’ column.

8. Keyword Inclusion in the Product Page URL:

• Keep your URL concise and precise. Adding keywords in your URLs will give you that much needed SERP boost.
• And Magento 2 gives you this opportunity under the SEO tab. always remember, keep your URLs as unique as possible.

9. Google Tag Manager:

• Not just e-commerce tracking, AdWords and Google analytics tracking, Magento 2 now gives you the platform to integrate Google Tag Manager with the Enterprise version.

10. Internal Linking With Related Products:

• Make sure you indulge in appropriate internal linking across your website. This not only improves the face of your website but substantially optimizes user experience as well.
• In Magento 2, the product pages automatically come with a ‘Related Products’ feature.
• This will aid consumer navigation and allow search engines to discover other relevant pages of your website.

11. Schema.org Integration:

• Ask any SEO expert out there and you will get to know the importance of Schema.org
• This is where Magento 2 ticks all the right boxes as it comes pre-integrated with the template.

Taking professional SEO services is not the way to go, if you know how to do your due diligence avoiding magento SEO mistakes. A good SEO strategy is a long term game which will benefit your brand for years to come. Give it the due importance it deserves and reap the fruits on a consistent basis.

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