More than 108 billion Emails are sent and received every day, but what happens when you hit the send button?

There’s a whole process that your email goes through once it’s off in cyberspace, and it all happens in a matter of a few seconds.

However, in those few seconds your email will pass through numerous refined systems put in place to decide if it’s authentic, secure and safeguarded for the receiver’s privacy.

But what is it about your emails that mean it doesn’t always get where you want them to go? And how come you can find yourself as an untrustworthy email source?

Find out all this and more with this pretty awesome infographic from Instiller, who have used the classic game of snakes and ladders to walk you though the difference between a successfully sent email, that helps you climb the ladders, and the emails that get you rejected and blacklisted, meaning you slide down the snake!

Each step of how you create your email is a potential risk of not getting your email where you want, and even then it may not be opened so knowing what will get it there and opened by your audience is pretty important.

Start at the bottom and play the game yourself!