by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.
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Digital & Interactive — Social Media |
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Agency/entrant |
Title |
Brand |
Product |
| TBWA\RAAD | #SheDrives | Nissan KSA | Institutional |
| TBWA\RAAD | Slow Trends | Connect | Connect Boundless |
| TBWA\RAAD | Skins of Peace | Amnesty International | Campaign against Islamophobia |
| Cerebra | #SANationalBeerDay War | AB InBev | Brand |
| Net#work BBDO | Growl | Mercedes-Benz | AMG |
| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Ermagherd Girl | MTN South Africa | MTN Brand |
| Showmax | The Comedy Central Roast Of Somizi | Showmax | The Comedy Central Roast Of Somizi |
| FCB Johannesburg | “Bheki the Mbhaco Maker” | South African Tourism | South African Tourism |
| Ogilvy Cape Town | #HoldMyBeer | AB InBev | Castle Lite |
| Grey Advertising Africa | The Sniff Upper Lip | Cuddlers | Cuddlers |
| Hellocomputer | #LoveEveryone | Netflorist | Netflorist |
| Wunderman South Africa | Insterview – The Instagram Interview | Investec | Investec |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| Collective ID | Casper’s NEXT | Standrad Bank | Standrad Bank |
| Mortimer Harvey | Posthumous Posts | Road Accident Fund | Road Accident Fund |
| Showmax & Sketchbook Studios | Tali’s Wedding Diary | Showmax | Showmax – Tali’s Wedding Diary |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
| Ogilvy Cape Town | #Marco #Polo | Volkswagen | Polo |
| Joe Public United | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| King James Group | #whatidratherdo | Santam | Santam |
| M&C Saatchi Abel | #rightmyname | Nando’s | PERi-PERi Chicken |
| M&C Saatchi Abel | Hidden Heritage | Iziko Museums | Iziko Museums |
| Digital & Interactive – Website Or Microsite | |||
| BNRY | 404 For Good | BNRY | 404 For Good |
| Scanad | It’s Worth It | APA Insurance | APA Health Cover – Jamii Plus |
| Hellocomputer | The Journal | Investec | The Investec Journal 5 |
| King James Group | Sanlam Family Fortune | Sanlam | Sanlam Private Wealth |
| Hellocomputer, JHB | South African Tourism Renovation | South African Tourism | South Africa |
| King James Group | Shop For Good | Sanlam | SCI |
| Digital Crafts – Music & Sound Design | |||
| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
Digital Crafts — Use Of Technology |
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| VML South Africa | Drop The Hint | American Swiss, The Foschini Group | Jewellery |
| King James Group | Mna Nam | National Savings Month | Sanlam | Financial products |
| Scanad | Culture Captcha | Kenya Tourism Board | Magical Kenya |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Impact BBDO Dubai | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
Digital Crafts — User Experience Design |
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| Hellocomputer | The Journal | Investec | The Investec Journal 5 |
| Hellocomputer, JHB | South African Tourism Renovation | South African Tourism | South Africa |
| DIGITAL CRAFTS – WRITING | |||
| Agency / Entrant | Title | Brand | Product |
| VML South Africa | Drop The Hint | American Swiss, The Foschini Group | Jewellery |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
Internet & Mobile Audio Commercials |
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| Joe Public | Murray | Voicebank | Joe Public United |
| Joe Public | Louise | Voicebank | Joe Public United |
| Joe Public | Moshidi | Voicebank | Joe Public United |
| Joe Public | Anelle | Voicebank | Joe Public United |
| King James Group | Desmond & the Tutus – Teenagers | Sanlam | 2 Minute Shower Songs |
| King James Group | Kwesta – Boomshakalaka | Sanlam | 2 Minute Shower Songs |
| King James Group | Rouge – Déjà Vu | Sanlam | 2 Minute Shower Songs |
| King James Group | Goodluck – Taking It Easy | Sanlam | 2 Minute Shower Songs |
| King James Group | Francois Van Coke – Dit Raak Beter | Sanlam | 2 Minute Shower Songs |
Radio Station Commercials |
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| TBWA\RAAD | Morgan Freeman | AWR Arabian Automobiles | Nissan Genuine Parts / Service Center |
| TBWA\RAAD | Liam Neeson | AWR Arabian Automobiles | Nissan Genuine Parts / Service Center |
| TBWA\RAAD | Titanic | Nissan | Predictive Forward Collision Warning |
| TBWA\RAAD | Sister | Kafa | Campaign against domestic violence |
| TBWA\RAAD | Mother | Kafa | Campaign against domestic violence |
| Ogilvy & Mather Africa | Office email | Nestlé | KitKat |
| Grey Advertising Africa | Moore’s Law | Duracell | Duracell Batteries |
| Grey Advertising Africa | Petrol | Duracell | Duracell Batteries |
| Grey Advertising Africa | Black Mirror | Duracell | Duracell Batteries |
| The Odd Number | Bachelors | BBC | The World’s Deadliest Drivers |
| TBWA\Hunt Lascaris Johannesburg | Verwoerd | Apartheid Museum | Apartheid Museum |
| TBWA\Hunt Lascaris Johannesburg | Smuts | Apartheid Museum | Apartheid Museum |
| TBWA\Hunt Lascaris Johannesburg | Botha | Apartheid Museum | Apartheid Museum |
| DDB | One-up the Rainbow | Wrigley | Skittles |
| DDB | Obey the Rainbow | Wrigley | Skittles |
| King James II | Quiet | Allan Gray | Allan Gray |
| M&C Saatchi Abel | Hangover | Mr D Food | Mr D Food |
| King James II | Ready | Allan Gray | Allan Gray |
| King James II | Not Sexy | Allan Gray | Allan Gray |
| Ogilvy Cape Town | Disconnected | Volkswagen | App Connect and Safety Systems |
| TBWA\Hunt Lascaris Johannesburg | Date | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Swim | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Festival | Flight Centre Youth & Adventure | Youth & Adventure |
| Ogilvy Johannesburg | 1. Make a different friend – the really smart watch guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 1. Soap with other people’s hair | AB InBev | Castle Free |
| Joe Public United | Catch it | Chicken Licken | Brand |
| Joe Public United | Spike Lee | Chicken Licken | Brand |
| Joe Public United | Kiss | Chicken Licken | Brand |
| Ogilvy Johannesburg | 2. Suck the food stain | AB InBev | Castle Free |
| M&C Saatchi Abel | Bing! | Takealot | Takealot |
| Ogilvy Cape Town | Fairplay | Volkswagen | Polo |
| Ogilvy Johannesburg | 2. Make a different friend – the no sense of personal space guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 3. Make a different friend – the pinkie ring guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 3. Stolen urine sample cup | AB InBev | Castle Free |
| The Odd Number | Puppycat | Brand South Africa | Play Your Part |
| The Odd Number | Rockstar | Brand South Africa | Play Your Part |
| The Odd Number | Babakhe | Brand South Africa | Play Your Part |
| FCB Johannesburg | It’s your Country. Enjoy It. “Tietiesbaai” | South African Tourism | Domestic |
| M&C Saatchi Abel | Nice Crowd | Takealot | Takealot |
| M&C Saatchi Abel | Yo Momma’s Door | Takealot | Takealot |
| M&C Saatchi Abel | Mazenkeng | Windhoek | Windhoek Beer |
| M&C Saatchi Abel | Slay Queen Makoti | Windhoek | Windhoek Beer |
| M&C Saatchi Abel | Woodchuck | Windhoek | Windhoek Beer |
| Three Dimensional & Environmental Design – Furniture Design | |||
| Bittersuite – Cape Town, South Africa | Imaginative desks | Goedgedaght | Grow Peace POP centres |
Three Dimensional & Environmental Design — Interior Design & Temporary Structures |
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| Advantage Y&R | Standard Bank Buy-a-Brick CSI – “The Shack” | Standard Bank Namibia | CSI Initiative |
| The Hardy Boys | Reinvention Kitchen | Unilever South Africa | Robertsons Herbs & Spices |
| Haldane Martin Iconic Design | Mad Giant brewery and restaurant | Mad Giant | Mad Giant beer |
| Futura | Soweto Football Training Center | Nike | Soweto Football Training Center |
| Rocketfuel & Loxyion Conexyion | #IAMNEXT | Edward Snell | Russian Bear Vodka |
| Promise | Think Bench | Rand Merchant Bank | Corporate Investment Banking |
Three Dimensional & Environmental Design — Package & Industrial Design |
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| Sunshinegun | Da nossa terra (from our soil) | Nando’s | Nando’s PERi-Gin & Moonshine |
| DUKE | Like the beer? Buy the brewery | Garagista | For Sale Ale |
| Grid Worldwide Branding | 50th Anniversary Premium Set Packaging: “The Monolith” | Krugerrand | Krugerrand 50th Anniversary Premium Proof Sets |
| OFYT Marketing & Communications | Autograph Gin | Autograph Distillery | Autograph Gin |
| VML South Africa | Bronki Boosters | Cipla SA | Asthma Inhaler |
For more, go to www.loeries.com.
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