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Movistar Love Story reveals online twist

Movistar Mexico, the Telefonica mobile phone provider, is running “Love Story”, a commercial promoting safety for young people meeting each other online. Shot in Madrid, Spain, the Love Story commercial shows two young teenagers connecting with each other using their mobile phones, catching up on their days, sending photos, and arranging to meet for the first time. Alejandro Padilla will wear a black jacket. Mia Aguirre will wear pink. When they meet at the park, however, they discover that not all is as it seems. The Movistar Love Story soundtrack, “You’re somebody else” by Flora Cash, reveals the looming reality. The commercial is part of the #ConcienciaMovistar awareness raising campaign, focused in this case on the existence of fake social media profiles.

You’re Somebody Else – Lyrics

I saw the part of you
That only when you’re older you will see too
You will see too
I held the better cards
But every stroke of luck has got a bleed through
It’s got a bleed through
You held the balance of the time
That only blindly I could read you
But I could read you
It’s like you told me
Go forward slowly
It’s not a race to the end

Well you look like yourself
But you’re somebody else
Only it ain’t on the surface
Well you talk like yourself
No, I hear someone else though
Now you’re making me nervous

Movistar Awareness

Movistar Love Story is part of the Conciencia Movistar campaign, designed by Telefonica Mexico to raise awareness of issues surrounding responsible and sustainable use of mobile technology. Earlier commercials in the series, released in July 2016, are #Sólo1Segundo (Only1Second), presenting the risks of using a cell phone while driving, and #DéjaloIr (Let It Go), promoting the recycling of discarded cell phones.


Movistar Love Story Credits

The Movistar Love Story film was developed at Y&R Mexico by chief creative officer Saul Escobar, general creative director Karla Santa Anna, creative director/head of art Luis Madruga Enríquez, creative director/copywriter Rodrigo Casas, CEO Hector Fernandez, producer Juan Pablo Osio, client services director Adrianna Veytia, planner Natalia Berrio, managing director Alan Suárez, managing executive producer Denise Mendoza and executive producer Melissa Brown.

Filming was shot by director Andrew Lang via Wabi Productions with director of photography Rafael Lluch, 1st assistant director Jorge Sempre, production manager Adriana Vera, location manager Fernando Martinez, art director Miguel Angel Cerda, stylist Ana Vazquez, make up and hair stylist Alicia de la Rosa, and steady camera operator David Echeverria, casting agent Mariam Grande, post producer Pablo Sanchez,

Sound was designed by Rodolfo Romero at Silence. Post production was done at Urbano Lab.

Music is “You’re Somebody Else” by “Flora Cash” from their 2017 Album “Nothing Lasts Forever (And It’s Fine), licensed by music stylist Jesper Gadeberg.



This post first appeared on The Inspiration Room - Advertising Creativity fro, please read the originial post: here

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