Polish auction website Allegro has released “Costume Party”, the latest commercial asking the question, “Czego szukasz?” (What are you looking for?). The Allegro Costume Party commercial shows a mother discovering that her devotion to her daughter has made a deeper impact than she knew. When the young girl goes shopping with her mother in preparation for a costume party she realises that her chosen outfit has already been picked by a classmate. The mother proceeds to stretch the bounds of her creativity to craft a unique ensemble. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realizes that it was she that her daughter was idolizing all along.

Allegro Costume Party

The Allegro Costume Party commercial was developed at Bardzo by creative director Hubert Stadnicki, copywriter Tomasz Szewczyk, art director Wiktor Pietrzak, graphic designer Rafał Kuźma, agency producer Bartek Now.

Filming was shot by director Rodrigo García Saiz via Central Films with director of photography Mateo Londono, producer Tomek Hryniszyn (Baltica Film), production manager Artur Kotowski, wardrobe artist Malwina Wędzikowska, production designer Janusz Mazurczak.

Sound was produced at Juice, Poland, by Kuba Pietrzak and Michał “Jurgen” Jaroszewicz.

Post production was by editor Kuba Pietrzak, online artist Bartek Przybytek and colourist Fred van Eeden.

Earlier Commercials

Guitar, Dog and English For Beginners, each provide a different take on the relationship between adult wishes and the aspirations of children.