Learn about the limits of your user’s short-term memory by Understanding how the Serial position effect works and how you can manipulate it in the context of user experience design. Many of the most successful designs out there, produced by highly successful companies like Apple, Electronic Arts, and Nike, reflect an understanding of the serial position effect and how it influences their designs. This article will teach you the theories that support the serial position effect, and ways you can manipulate it in your design work so you can further improve user experience. The Serial Position EffectThe serial position effect, a term coined by Hermann Ebbinghaus, a German psychologist and pione...