Each fall since 2005 has soared anticipation for the release of the last call of Duty. Last November was Call of Duty: Black Ops which broke all previous sales records of entertainment with an impressive $ 360 million in sales the first day alone. In less than a month, said Black Ops brand a billion dollars and a million fans already in Modern Warfare FB 3, it is clear that the latest game from Activision Call of the service line may break records again.

However, the virtual battlefield is not the only one of this fall, with the release of Electronic Arts Battlefield 3 on October 25, the war is also marketing. Campaign battlefields of three marketing is a direct challenge to Call of Duty, including blatant phrases as "Beyond the Call."

Despite this, most analysts agree that Modern Warfare 3 is likely to outsell EA title due to the strength and popularity of the franchise. As players of the previous title, Modern Warfare 2, could enjoy the game to win trophies like blackjack, Modern Warfare 3 itself probably will win the trophy for the highest sales once again. In many ways, EA tactics only serve to draw attention back to MW3, and is likely to increase sales of both games.

Viral marketing plays a big role in the dissemination of Modern War 3, so the game includes the new Call of Duty Elite subscription online network that allows players to share their statistics and chatting online, which turn is a marketing tactic for the game. Along with all the other new game features, the function call Elite Service MW3 should boost sales to new heights. Meanwhile, it was announced that the marketing plans for Call of Duty will include partnerships with Jeep, Doritos and other brands.