Only big stars are getting the attention of Telugu Audience at the moment. People are ready to burn their pockets by buying tickets in black to watch stars and superstars in action. But they think twice to spend at least the ticket’s worth to watch small heroes’ films. They say that those films can wait until they were aired on TV or the DVD arrives.
This mindset of audience is causing big trouble for non-commercial heroes. Even noted actors like Nani, Siddharth, Varun Sandesh etc. are facing problems due to this. These heroes have to do ‘really good’ films to bring audience to the theaters. Even a three starred film isn’t good enough for the audience to have a look at it. For example, Pilla Zamindar got decent talk from the viewers and even the critics passed it off with first class marks. But the film failed to get back the production costs and most of the buyers that invested in it ended up in losses. Despite getting super positive talk Nuvvila is not running to packed houses. Thanks to its ultra low budget or it would have ended up as a cost failure even with the positive buzz. Looking at this trend, we can conclude that the non-commercial heroes will either have to do extremely good films or do films with minimal costs to bag hits.