Sometimes all good things must come to an end, especially when one of those good things is a former supervillain called 'Gru' being tempted back to his wicked ways by a pesky new Minion in Despicable Me 3.
Disgruntled by Gru's life of domesticity, 'Mel' wants the Minions and their boss to 'Go back to bad' in this animated sequel.
In addition to being led astray back to his villainous ways, Gru will get to meet his long-lost identical twin brother 'Dru', also voiced by Steve Carell.
Helping him with his identity crisis is his wife, Anti-Villain League agent 'Lucy Wilde' (voiced by the returning Kristen Wiig) and his trio of adopted kids.
You'll just have to visit the cinema to see if family or infamy will win out in this fun new sequel.
The giant-sized 'Gru Life' billboard was first spied along the Sunset Strip in West Hollywood on May 18, 2017.
Meanwhile the other billboards were snapped along La Brea Avenue, 3rd Street, Highland Avenue, Vine Street, Beverly Boulevard, Melrose Avenue and Pico Boulevard through June 13, 2017.
Daily Billboard appreciates that the Minions are adored by their young fans, but as this is a Despicable Me movie and they have their own spin-off movie franchise, these new billboards could really have used some extra Gru to distinguish themselves from what has come before.
Fans of the film franchise can also enjoy these Despicable Me and Minions movie billboards from recent years.
For more Illumination Entertainment animated feature films, you can also enjoy these movie billboards for The Secret Life of Pets and all these Sing movie billboards.

They say crime doesn't pay, but this blockbuster computer-animated franchise certainly keeps the money rolling in.
Let's see if this yellow menace can steal the box office this summer, but more importantly how long before Despicable Me 4 arrives in cinemas.