Emmy nominations will be announced live on July 13, 2017, but until then it's all-out war around the streets and skies of L.A.
Today kicking off our very special Emmy-themed week is Netflix, the former postal video rental company that morphed itself int he digital age to upset the apple cart of television, but also brought about a new golden age of compelling dramas, comedies and documentary series.
First off are these consideration billboard for the sci-fi horror series Stranger Things, which really tapped into audiences 80s nostalgia with its tale of missing children, paranormal powers and plucky Goonie-like friends.

These Emmy consideration billboards adapting the debut season key art by Kyle Lambert were snapped along L.A.'s 3rd Street, La Brea Avenue and Sunset Boulevard from May 18 to May 28, 2017.

Meanwhile this spectacular neon sign billboard installation was photographed by day and night above the infamous Whisky A Go-Go club along the eastbound Sunset Strip on June 2, 2017.
Next up, barely days after springing the black and white sophomore season billboards for Master of None onto the city skyline, the comedy starring Aziz Ansari was filling Hollywood's streets with this joyful and uplifting Emmy outdoor ad campaign.
This vibrant yellow billboards were snapped along West Hollywood's Sunset Strip and above Hollywood's Vine Street on June 2, plus the 'magnificent' ad creative was spotted later along Pico Boulevard on June 9, 2017.
Netflix's Machiavellian political drama House of Cards was another returning favourite whose fifth season billboards quickly morphed into its Emmy consideration campaign this season.
This graffitied billboard creative was photographed along the Sunset Strip on June 2, 2017 and if you're fan of the show starring Robin Wright and Kevin Spacey be sure to also check out these other season five billboards for House of Cards.
Speaking of drama and Netflix captivated audiences last year with its lavish and costly period show about the early days of Britain's Queen Elizabeth II in The Crown.
The mix of royal intrigue, forbidden romances and political scheming earned the freshman show two Golden Globes, so can the critically-acclaimed series enjoy Emmy success this season too.
These Emmy Award consideration billboards were first photographed above West Hollywood's Sunset Plaza on May 18, then snapped further east along the Sunset Strip and along Olympic Boulevard through June 9, 2017.
Another fan-favourie returning for its fifth season this June is women's prison dramedy Orange is the New Black, although this Emmy season is for series aired from June 1, 2016 to May 31, 2017 concerns the show's fourth season which saw the death of Samira Wiley's 'Poussey Washington' character.
This appropriately orange consideration billboard for OITNB was captured high above West Hollywood's Santa Monica Boulevard at La Cienega Boulevard on June 2, 2017.
Meanwhile the third season of British science fiction anthology series Black Mirror delivered some frightening glimpses of modern technology gone wild last year.
This 'Excellent' Emmy consideration billboard for the show was snapped above La Cienega Boulevard on May 23, 2017, and the 'We'll know if you consider' tagline is wittily spot on for the series.
Speaking of sci-fi and Netflix also delivered more strange and compelling outlandish ideas this past year, with The OA.
The series starring Brit Marling as 'The Original Angel' mixed elements of supernatural, mystery and fantasy genres to deliver eight episodes of binge-worthy viewing.

This Emmy consideration billboard showing a restrained 'OA' was captured along Melrose Avenue on June 3, 2017.
Netflix also brought the weird and bizarre with its TV adaptation of Lemony Snicket's A Series of Unfortunate Events starring Neil Patrick Harris as the diabolical 'Count Olaf' after his nieces and nephew's inheritance.
This Emmy FYC billboard was spotted along Sunset Boulevard on May 28, 2017, and if you're fan of the series, be sure to also check out these teaser and launch billboards for A Series of Unfortunate Events which were great fun.
This past year Netflix's animated comedy series BoJack Horseman (voiced by Will Arnett) was back for a third season of following the washed up antics of the sitcom horse from the 90s in Hollywood.
This wacky Emmy consideration billboard was spotted turning heads above L.A.'s 3rd Street on June 1, 2017.
The third season of Jane Fonda and Lily Tomlin's friendship comedy Grace and Frankie certainly caught people's eyes with their provocative vibrator key art giving off good vibes.
And if it's not broke, why fix it, so this tongue-in-cheek Emmy 'For your considerrrrrrrration' billboard was spotted above Robertson Boulevard on May 23, 2017.
At the beginning of 2017 the Norman Lear sitcom which ran from 1975 to 1984 got a Netflix reboot with Justina Machado as a newly single nurse with a family in One Day at a Time.
The TV remake launch billboard was spied above Westwood Boulevard on January 14, whilst the Emmy consideration versions were first spotted above La Brea Avenue on May 23, then later along Hollywood Boulevard on June 2, 2017.
And finally, Netflix has really become a destination for stand-up specials (and documentaries) in recent years, and so this season the streaming service is hoping for some Emmy consideration for its latest Louis C.K. offering.

The original billboard for the stand-up special on stage in Washington, D.C. was snapped along the Sunset Strip on April 9, whilst the tailored Emmy consideration version was spotted above Robertson Boulevard on May 23, 2017.