So, it’s GAME ON! for the SUVs in India. A few days back, Toyota launched their SUV (Sports Utility Vehicle) Fortuner and seeing the competition, India’s leading auto manufacturer Ford India launched the newer version of its most popular SUV (Sports Utility Vehicle) model, Ford Endeavour in Indian market with new design and with five speed automatic transmission in 3.0L Ford Endeavour and with an array of new features on September 9th.

The new Endeavour features new more stylish exteriors with a new-look front design with a multi-bar chrome grille and chrome-accented lower grille and new sporty head lamps which is placed next to the grille that make its front much aggressive.

The new variant has a touch screen (7″ Inch) satellite navigation system, built-in DVD player which supports all popular file formats, a rear camera and Bluetooth compatible communication system on the Automatic Variant. This unit also has a USB Input.

Ford Endeavour is available in two variants – one with 2.5L engine and with 5-speed manual transmission which is priced at Rs 15.99 lacs and another one with 3.0L engine with 5 speed automatic transmission which is priced at Rs 17.99 lacs. (both prices as ex-showroom prices in New Delhi)

At the launching ceremony of the new Ford Endeavour, Michael Boneham, president & managing director, Ford India said,

The Ford Endeavour has established itself as an indisputable leader in the premium SUV segment market. With its contemporary new design look, the dominant toughness of Ford Endeavour has never been more appealing and we believe that it will set new benchmarks in its segment.

You can check out fresh pictures of Ford Endeavour here.