Clever way to get people to eat, drink and shop in gilded Beverly Hills
Patti PietschmannThey're calling it BOLD (Beverly Hills Open Later Days). And it sure it. A clever campaign that sounds pretty much like a way to give people plenty of time to spend more. But the Beverly Hills Conference & Visitors Bureau, who lunched the campaign, is also throwing in a few freebies.
The project was kicked-off by mayor Lili Bosse at a reception at the Luxe Rodeo Hotel. Bosse said, "We're thrilled to announce this initiative as it reflects the best of Beverly Hills today and signals the start of a new era for the city. The exciting vibe, energy, and charisma will make visitors want to come during the day and stay through the night. We are luxury, elegance and community, and we are BOLD!"
| Photo by Patti |
Throughout the month of August, visitors to Beverly Hills can shop at nearly 90 retail businesses such as Chanel, Burberry, Dolce & Gabbana and Louis Vuitton et al on every Thursday, Friday, and Saturday in until 8 p.m.
Free stuff
- Fashion Influencer Store Appearances and Other Fashion Happenings: Notable fashion influencers will be making appearances to share style advice with Beverly Hills shoppers. On August 5, Brad Goreski will be at Louis Vuitton and on August 24, Marianna Hewitt will share her favorite tips and tricks at Ferragamo. In addition, on one of the nights of BOLD, Live Mannequins strategically placed at various retail stores will come together in a surprise performance.
- Food: Various Beverly Hills restaurants are participating in BOLD as well, including Gratitude, Bouchon, Ocean Prime, and La Dolce Vita, offering specials to shoppers who show a receipt after making a purchase in one of the participating BOLD stores between 6 p.m. and 8 p.m. on BOLD nights. Each Saturday, food & beverage carts will provide local favorites on Rodeo Drive too. Details on participating restaurants can be found here.
- Art & Culture: Ed Massey, known for his vibrant artwork on the Lifeguard Towers from Palos Verdes Peninsula to Malibu's Zuma Beach, shares his "Portraits of Hope: Neon Nights" exhibit at the historic Beverly Hills Sign and Lily Pond, which has been transformed with more than 1,000 art discs painted in eye-popping, fluorescent colors. 3-D glasses will be available so visitors can witness the colors rising from the water. The Paley Center for Media will stay open late to share the American Horror Story costume exhibit, and offer special opening weekend screenings today from classic Beverly Hillsthemed sitcoms including I Love Lucy, The Jack Benny Program, and The Beverly Hillbillies among others. Additionally, the extraordinary Hershey Felder has returned to the Wallis Annenberg Center for the Performing Arts, for the Los Angeles Premiere of his newest work, "Our Great Tchaikovsky," and will be performing through August 13.
- Entertainment and activities: On BOLD August nights live DJs appear at Two Rodeo Drive, including one of LA's premier DJs, DJ Reprise who will be performing tonight, as well as onAugust 5, 12 and 19. And each Thursday night, the always popular Concerts on Canon will delight audiences in the Beverly Canon Gardens—between the Montage Beverly Hills and Bouchon Bistro—with performances featuring the sounds of New Orleans Jazz, Salsa, Brazilian Jazz and Classic Rock.
- Slick summer Ride & Drives: Maserati Beverly Hills displayed their convertible models of the Levante, Levante S, Ghibli, Ghibli S, Quattroporte, and Gran Turismo Coupe on Rodeo Drive and offered free Ride & Drives of the Ghibli S, Levante, and Gran Turismo. Ride and drives with other luxury car makers will continue August 11, 18, and 25 from 5-8:30 p.m. onDayton Way in front of Cartier.
Beverly Hills has partnered with Lyft to provide one-time only $5 off any ride to Beverly Hills every Thursday, Friday and Saturday in August from 5:30-8 p.m. These can be redeemed by entering the promo code BHOPENLATE in the promos section on the Lyft app when the ride is initially booked. Designated BOLD drop-off locations are at Beverly Canon Gardens and Luxe Rodeo Drive Hotel. Quantities are limited.
