If you are in Toronto it has been hard to miss the last few weeks of heavy advertising for Air Canada re-launching flights from the Toronto City Centre Airport (YTZ).

One can only assume that Porter Airlines has taken a chunk out of Air Canada's Toronto to Montreal and Toronto to Ottawa business. This new campaign seems aimed directly at Porter.

The good news is competition is good, as long as it is fair and we don't loose a player in the process. Generally competition means more affordable pricing - affordable travel.

Air Canada has launched with a television and internet campaign as well as a contents to entice travellers to take AC.

The contest is called "The Winning Seat Contest"
Travel on AC between Toronto City Airport and Montreal from May 9 to June 10, 2011, and if AC calls out your seat number, you could win one of over 850 incredible prizes.

There's a winning seat on every flight.
100 Rapidair® Flight Passes
1 pair of tickets to any Air Canada destination in the world
5 pairs of tickets to any Air Canada destination in North America
2 pairs of tickets to any Air Canada destination in the Caribbean
2 pairs of tickets to any Air Canada destination in Europe
10 x 50,000 Aeroplan® Miles
50 x 10,000 Aeroplan® Miles
220 x 30% Air Canada flight discounts
214 x 50% Air Canada flight discounts
10 Elite® statuses
250 Maple Leaf Lounge one-time guest passes
15 Fairmont Royal York Hotel stays
15 Fairmont Queen Elizabeth Hotel stays

For more detail on the rules and regulations, check this link:
http://www.aircanada.com/en/offers/aeroplan/winning_seat/tc.pdf