Not so long ago, there was only one option that appealed to the luxury travellers market: high-end hotels that came with a matching price tag. But what exactly can vacation rental owners do to help their property appeal to the luxury travellers? We’ve put together these top tips…
Focus on the guest experience intensely
The first rule of the hospitality business is providing an excellent experience. When it comes to Luxury Travellers, you need to take it up a notch further. Mediocrity simply won’t cut it when guests are expecting a five-star-plus level of service. Achieving this level will mean pouring more time into your vacation rental than ever before, to set the standard just as high for each incoming guest. Each detail must be taken care of properly – such as retouching an almost unnoticeable chip on a painted wall, or polishing silverware – just as guests would expect in the most opulent hotel.
Utilise professional photography & staging services
No matter who your target traveller market, spending on professional, high-quality photography is always advisable – so you can show off your property in the best way possible. To attract guests with bigger budgets to your vacation rental, you also need to put in the groundwork. Investing in marketing tools, such as professional photos and videos, will certainly help draw in your Luxury travellers on the first look. Why not be unique and utilise drone videos, they will provide dynamic, swooping views of your rental and its surroundings, and help increase the perceived value of your property. When luxury guests know you have the budget to spend on drone videography, they get a better idea that you won’t have skimped on anything inside the rental.
Spend big on interior design
There is no point breaking the bank on professional photography if your home itself doesn’t fit the luxury bill. In order for your rental to look outstanding in photos, it’s going to need to look even better in real life. We’re talking high thread count sheets; little-to-no clutter; luxury furnishings like oversized lamps and ornate mirrors; original artworks; neutral colour palettes with accent walls; and stylish but still comfortable furniture. These finishing touches will stand out in photographs to really catch your guest’s eye. The smaller details involved in staging your home – such as a perfectly tucked bed, decorative flowers and fluffy, folded towels.
Have the right amenities
Increasingly, guest demands are changing. What used to be the norm when it comes to amenities may no longer be acceptable – especially in the context of luxury travellers. As the host, you’re responsible for ensuring the amenities your rental provides are of top quality, and most importantly functioning. Every time a guest departs, have your team check on any important appliances such as air conditioning; ceiling fans; dishwashers; washing machines; televisions; ovens and so on. Nothing screams not luxurious as much as broken white goods. Even the finest, most minute details are of monumental importance when it comes to attracting luxury travellers to your vacation rental.
Thanks for reading the article! We hope you have greater understanding of the topic discussed above.
If you would like to find out more about our Premium Airbnb Management London Services please visit our homepage and fill out our free property revenue calculator to see how much you could earn on the short-let market today.
Don’t forget to share this blog post and leave a comment below, we love hearing about your experiences.
Here are some other Blog Articles for you to check out…
How To Attract Millennials To Your Airbnb Property
15/01/2018Vacation Rental Guests: What Are The Different Types?
11/01/2018Security Deposits vs. Damage Protection: What Do You Need For Your Vacation Rental?
08/01/2018Airbnb Hosting Tips: Essentials For A Great Guest Experience
04/01/2018
The post How To Market Your Property To Luxury Travellers appeared first on WinwInnKeeper.
