mHealth, or Mobile Health, is medical or public Health services provided by means of mobile devices. The development of smartphone market boosts the pace of Mhealth progress. Mobile healthcare comprises remote monitoring, chronic conditions, EMR (electronic medical records), patient data, e-prescriptions, and fitness and wellness applications.
The benefits all these services possess are pretty obvious: flexibility, easy access, easy control, shareable data that can lead to the insightful decisions, higher quality of the medical treatment, and money-saving.
In light of this, mHealth is to develop further: mHealth market is expected to reach $60 billion by 2020. The global healthcare Information Technology market stands at around $350 billion concentrated in the US and Western Europe.
After the recent mHealth survey, Statista has come to the conclusion that diabetes will have the greatest market potential for the mHealth usage — 73% of respondents support this idea.
The other developing therapy fields are obesity (40%), hypertension (29%), depression (27%), and coronary heart disease (16%).
Health tracking is really popular due to the developing usage of wearables — nearly a quarter of Americans own a wearable device. The most common metrics, users record, are physical activity (44%) and heart rate (31%).
The most popular trigger to download a health app was discovering it online or in the app store. Doctor recommendation was an incentive for nearly a third part of people surveyed who downloaded a health app.
The pace of telemedicine development has boosted, too, namely, it’s more than tripled:
7% in 2015 and 22% in 2016 (RockHealth study).
The most popular medium for telemedicine purposes is telephone (59%), followed by email (41%), and apps (24%).
World Health Organization report claims that 83% of Member States have at least one type of the mHealth service.
It shouldn’t be surprising, as healthcare apps are believed to encourage people to be more responsible for their health (the opinion of 72% of healthcare professionals, surveyed by the ResearchNow).
- . 79% of patients prefer healthcare services that don’t drown in the paperwork and are more digital.
- . 74% consider practitioners using tablets for their work more efficient than those who don’t.
- . 85% of respondents would be more secure about services provided if they knew their doctors used the latest technologies. (PRnews Survey).
- . 92% of users think that medical apps can improve their life quality.
- . 46% of practitioners want to integrate healthcare apps into their workflow.
- . 34% of medical app users would use the apps more frequently if recommended by doctors.
- . According to the New England journal of medicine, only 100 of the approximately 100,000 mHealth apps available are approved by FDA, that is 0.1%.
So, you have all the chances to conquer the market: patients need you and are waiting for your app, competitors don’t bother to wholly launch their product on the digital healthcare market. Meanwhile, we are here to make your healthcare project successful with users and comply with all the regulations.
Resources:
https://www.statista.com/topics/2263/mhealth/
https://www.statista.com/statistics/625244/global-mobile-health-market-potential-therapy-field/
http://www.who.int/goe/publications/goe_mhealth_web.pdf
https://rockhealth.com/reports/digital-health-consumer-adoption-2016/
http://www.marketwired.com/press-release/are-mobile-medical-apps-good-our-health-a-new-study-research-now-reveals-that-doctors-2001197.htm
http://www.prnewswire.com/news-releases/with-hospitals-drowning-in-paperwork-patients-look-to-internet-for-treatment-300064681.html
http://www.healthcare-informatics.com/news-item/study-consumers-use-mobile-apps-track-health-don-t-involve-docs
