Start promoting your blog today: ten steps to take

Develop your blog and attract more and more readers every month, learn how to make good and engaging posts, do the analytics, and improve the design of the page.

If you come across an idea of starting a new blog from scratch, you will definitely face dozens of questions regarding its promotion. There are millions of blogs that you can find online and most of them do not get enough traffic to get any profit. If you want to get more and more readers every month, you should take ten steps to promote your blog that we will provide below.

Step 1: Get a good writer

It’s super great if you have a lot of time that you can devote to writing and proofread all of your texts. But if your blog is not the major occupation, you should definitely find someone who can assist you. It can be a person who will work for you or you can look for custom essay writing service that will provide you with the texts on demand. You can choose one variant depending on the budget and on whether you wish to control the process yourself or not.

Step 2: Get a good design

It’s great to have valuable texts with tonnes of facts and figures, but you will fail with a bad design of your blog. The first thing to consider is the width of the line and the font of the text. The next thing is the images you are using, it’s better to fit the width of them to the width of the text. Don’t overload your page with various ads or pop-up windows. Choose the style of your blog that could fully represent your major idea of the blog.

Step 3: Share your post

Every time you get any new post on your website, your goal is to show it to a wide audience. And the best way to so this is sharing your post on social networks. Don’t use one and the same phrase for every account. Mind age, preferences, and occupation of your target audience and find the right words that will make them read your Article. You can use a phrase or a few sentences from your blog post that will push the readers to click and move to the site.

Step 4: Use viral headlines

No one will ever read your blog posts if you make boring headlines. Your post title should contain figures or some facts. It shouldn’t be just a descriptive sentence of what the article is about. It can be a call to action or a question. If you put a question into the title, make sure you answer it in the text. And you can highlight the sentences from the text that will serve as an answer. The reason for doing this is simple. Most of the Visitors will just scroll down the page to see the answer.

Step 5: Add videos

We understand that you are writing a high-quality content, but you can attract a wider audience by posting videos. You don’t have to make them long. For example, you can shoot a short promo for this very article and name five reasons to read your blog posts. If you don’t have reasons, people will not consider your site as valuable. It’s always to add your own videos that will promote you and your brand.

Step 6: Attract opinion leaders

If a person is related to your niche and this person has many thousands of subscribers or followers, you can start a cooperation. Your visitors will consider your blog as a reliable source of information thanks to the words provided by the opinion leader. Think what you can offer in exchange for the blog post made by this person. You can offer your services or goods for free or any other valuable thing.

Step 7: Do the analytics

This is the thing that can take time but it will let you attract more and more people every month. What you need to track is:

1. The number of shares for every post on different social networks;
2. The number of visitors within a week or a month after the post was added to the site;
3. The amount of time people spend on your pages;
4. The number of seconds they spend on every line of the text;
5. The number of people that have subscribed to your newsletter;
6. Other things that are important for you.

Step 8: Change the day

If you don’t make blog posts every day, you may increase the Number of visitors by simply selecting another day for publication. You can try a new day every new week and see if it influences the number of visitors. And don’t forget to share your post on the same day. You will see that people behave differently on Monday and on Friday, so you will adjust your posts to the expectations of your readers. If you create a new blog post every day, you can change the sequence of their publication on the site and see the reaction.

Step 9: Update your content

Once you see that your blog is developing and people are coming to your site, it’s time to update your content. People can enter your site from the last blog post that you made five years ago. And your visitors should feel that the information on that page is fresh and up-to-date. So making your content evergreen is one of the steps that you have to take to be attractive for the visitors and for the search engines.

Step 10: Tell stories

It’s the last step that we will give you in this article. You can write long articles that you will break into several blog posts. It can be a novel, a story or anything else that will make site visitors come back to you and see the end of the story. Don’t forget about a compelling title for every part of the story as well as sharing of the blog posts. You can tell stories about your personality, about any facts from your life, your company or anything else that will make you create a truly engaging text.

What’s next?

The next steps will comprise taking the results of the analytics and other factors and turning them into a new content strategy for your blog. If you are new in any niche, take a look at the blogs of your competitors. See how they make up titles, what people are talking about them and read the comments below the articles. If you see that the article is super great but it doesn’t have any shares or likes, analyze the reasons for that. The major reason in such cases is that the title and the pictures are not viral.

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