News flash: Emails only work when people read them.

Okay, maybe this is not news. But it’s true nonetheless—no matter how artfully worded, carefully crafted, or superlatively phrased your company’s Emails are, they need to be read. If they aren’t, it’s a dead loss in terms of time and money spent.

Unfortunately, getting people to open emails is not as easy as getting them to sign up for your email list.