What is content marketing? Here’s a hint: you’re reading some right now.

Content Marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website is a form of content marketing.

In this post, we’ll discuss how content marketing can get off to a good start. We’ll also talk about common content marketing practices—good, bad, and ugly.