A press release is a piece of newsworthy content to be distributed to the press by a digital marketing company, for further exposure of a business, event, brand, feature, and essentially anything interesting enough to capture readers and, therefore, garner more attention for whatever the press release in question is about. Press releases are typically syndicated to news sites and sources who, then, share the article as it was written or create an entirely new story around the press release. When news sources cover a press release, the business or website who originally produced it receives a lot of attention, not to mention potentially high-authority links from possibly respectable and well-known news sites. This is great for online reputation management. Although many of the links typically associated with press releases are “no-follow links,” which do little more than attempt to draw more readers to the press release, the types of links commonly procured by a press release can benefit businesses and websites significantly, nonetheless. Base links distinguish a press release, with diversity, from actual websites. Once a press release is picked up by a reputable news source or highly authoritative website. When a press release starts getting coverage and links […]

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