Google has a different understanding of analyzation of the English language. It does not take into consideration certain words that make no sense when separated from the main words. Such short meaningless words that are usually placed between the meaningful and important keywords are called as stop words. Without these stop words, the sentence will not make much sense, but in the language of Google, the keywords are enough for a valid search. Stop Words Importance in SEO: Stop words in SEO is very important to consider as Google searches on the keywords used by the viewer to retrieve websites titled with them. Back in the days, Google used to search for the exact phrases which are searched for. For example, a search for “Where is the nearest bookshop” and “Nearest bookshop” would retrieve completely different search results. However in the recent days with Google’s Hummingbird update, the search engine ignores the usage of Stop words in both the search phrases and website content. This new update makes sure to eliminate the whole fret about the effect of Stop Words in SEO. However, caution has to be taken in remembering that the stop words do not affect SEO but they […]

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