Pretty much everyone can benefit from being a bit more social – even creative types like comedians. For example, Jimmy Fallon is said to be successful not only for his comedy chops but his ability to network with the right people. If your business isn’t growing to the degree that you’d like, it might be helpful to take a good look at your networking practices. Networking via social media and in-person is one of the most powerful ways you can build, maintain, and grow your business. Here are four ways you can use networking to your advantage. 1. Attend On- and Offline Events In the social media age, it’s important to remember that events can be on- and offline. Social media expert Jeff Bullas tells business owners to utilize both types of events if they want to boost their business’s bottom line. Online networking events can include attending webinars, doing Twitter chats, or participating in LinkedIn forums. Industry mixers, trade shows, and lectures count as just some of the ways professionals network in person. Additionally, if you tend to avoid in-person meet-ups due to scheduling conflicts or even social anxiety, you may want to rethink that. Eighty-five percent of eCommerce […]

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