India has always advantage of huge consumption in any market. Online Video market is also one of them which have experienced exceptional growth over past 2 years in India. Report say more than approximately 30 million individuals use to see online video in India in a month. Average views by one user are around 60 videos.

As a part of its history, Yahoo! Video was actually launched in Year 2006. It was platform where anyone can upload video same as YouTube. But later on, in 2008, Yahoo started giving importance to the Videos which are owned by them. Again in 2011, Yahoo restricted uploading of video by user and only Yahoo! owned videos were available on the site.

There are in total 35 media producer who have partnered this venture. According Yahoo, this is the great move to encourage viewers to get away from extreme piracy going on in Online-video market. The partnered will provide original contents and it will be absolutely free for end viewers. Besides stopping piracy, it is great for end viewers because being it is original content, the quality would be better than the pirated one.
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