This stage include the web designing that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It's always a pretty design, but the message is clear - style over substance.

In this phase, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many Web Site Owners fall for a doorway page company's pitch because the beautifully designed site couldn't possibly be the problem with low site traffic. 

After careful usability and Search Engine Visibility analyses, web site owners finally have an Effective Web Site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Understanding the products/services/information your target audience is searching for is paramount to web designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants.