Akhil Mordia, CTO at Chatterbox, adds on “Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer's Social Media Value. This helps identify the relevant influencers with the best RoI.”
Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it's not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let's data validate gut-calls.
