There's no stopping the iPod, but Apple's latest players are edged out by the versatile, great-sounding Creative Zen X-Fi in our latest Top 10 list. New to the chart is the $80 Samsung S3, a sleek, pocketable 4GB player.

Zune 16GB:
Bottom Line: Despite new features and a capacity upgrade, Zune needs a redesign to keep up with other flash players on the market.
PC World Rating: 75.9 (Good)

1. Built-in Capacity: 16GB
2. Price When Reviewed: $179
3. Screen Size (inches): 1.8
4. Voice Recording: Voice Recorder:No
5. FM tuner: Yes
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

Zen Mozaic 2GB:
Bottom Line: A good portable player at a low price, but it comes with a few quirks.
PC World Rating: 77.9 (Fair)

1. Built-in Capacity: 2GB
2. Price When Reviewed: $60
3. Screen Size (inches): 1.8
4. Voice Recording: Voice Recorder:Yes
5. FM tuner: Yes

Sansa Fuze:
Bottom Line: A low price, deep feature list, and ultra-compact design makes the Sansa Fuze a very worthy Nano competitor.
PC World Rating: 78.6 (Good)

1. Built-in Capacity: 8GB
2. Price When Reviewed: $120
3. Screen Size (inches): 1.9
4. Voice Recording: Voice Recorder:Yes
5. FM tuner: Yes
6. Photo Support: Photo:Yes

O2:
Bottom Line: The Cowon O2 supports an astonishing number of formats, but lack of ID3 tag support is disappointing.
PC World Rating: 79.3 (Fair)

1. Built-in Capacity: 8GB
2. Price When Reviewed: $200
3. Screen Size (inches): 4.3
4. Voice Recording: Voice Recorder:Yes
5. FM tuner: No
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

S3:
Bottom Line: With its sharp design and high sound quality, the Samsung S3 is a great value flash player.
PC World Rating: 81.4 (Good)

1. Built-in Capacity: 4GB
2. Price When Reviewed: $79.99
3. Screen Size (inches): 1.8
4. Voice Recording: Voice Recorder:No
5. FM tuner: Yes
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

iPod Nano 16GB:
Bottom Line: Despite its new design, the fourth-generation iPod Nano is more of an evolution than a major overhaul.
PC World Rating: 81.6 (Fair)

1. Built-in Capacity: 16GB
2. Price When Reviewed: $199
3. Screen Size (inches): 2
4. Voice Recording: Voice Recorder:No
5. FM tuner: No
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

NWZ-S738F Walkman:
Bottom Line: The NWZ-S738F is an audiophile's player, with top-notch earbuds and great sound, but it isn't the best choice for video.
PC World Rating: 82.6 (Fair)

1. Built-in Capacity: 8GB
2. Price When Reviewed: $180
3. Screen Size (inches): 2
4. Voice Recording: Voice Recorder:No
5. FM tuner: Yes
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

Zen:
Bottom Line: Gadget-lover's player may lack Wi-Fi but has lots of other features, wide format support and accepts SD cards.
PC World Rating: 82.7 (Good)

1. Built-in Capacity: 32GB
2. Price When Reviewed: $250
3. Screen Size (inches): 2.5
4. Voice Recording: Voice Recorder:Yes
5. FM tuner: Yes
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

iPod Touch 32GB:
Bottom Line: The iPod Touch remains the class of the field, with beautiful design, useful apps, a touch screen, and built-in Wi-Fi.
PC World Rating: 83.4 (Fair)

1. Built-in Capacity: 32GB
2. Price When Reviewed: $399
3. Screen Size (inches): 3.5
4. Voice Recording: Voice Recorder:No
5. FM tuner: No
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes

Zen X-FI:
Bottom Line: The amazing Zen X-Fi has great sound, features, headphones, and storage options--and for a nice price, too.
PC World Rating: 84.8 (Good)

1. Built-in Capacity: 32GB
2. Price When Reviewed: $280
3. Screen Size (inches): 2.5
4. Voice Recording: Voice Recorder:Yes
5. FM tuner: Yes
6. Video Support: Video:Yes
7. Photo Support: Photo:Yes