More the number of positive reviews, higher the chances of winning the Buy Box. Every Amazon Seller is aware of this metric and hence some of them indulge in getting fake reviews for their product.

Read here how merchants use various Facebook groups to bring in some fake reviews on their Amazon product listing – https://wapo.st/2HZsiJI

Amazon has become progressively dominant in several gradually important arenas, apparel being one of them. The company is planning to add apparel to this growing list as it changes the way people shop for clothing (again) and entices more of its customers to buy Amazon’s own threads.

Read about how Amazon will be ruling the apparel market (too) – https://tcrn.ch/2HGWJmY

Amazon goes back to its bookseller roots and introduces Prime Book Box, a subscription service that offers curated boxes of hardcover books for kids up to 12 years. Customers can pick whether to receive the boxes every one, two or three months. Each delivery costs $23, which Amazon says can save people up to 35 percent off list price.

Read more about this exclusively invite only service – https://cnet.co/2FSHvGB

There’s a way Amazon CEO Jeff Bezos looks into customer satisfaction. He has a notorious habit of sending his executives an email which has a single character: a question mark.
When the executive gets an email from Bezos that simply says “?” they know that Bezos is concerned about something because a customer complained and they need to drop everything and get going with it.

Read more about their ‘customer obsessed’ approach – https://bit.ly/2ruOrVh

Amazon is updating its mobile apps with a new International Shopping experience that makes it easier to shop for products on Amazon abroad within the app. Users will now be able to browse Amazon on mobile in five languages (Spanish, English, Simplified Chinese, Brazilian Portuguese, and German), and prices can be displayed in 25 local currencies.

Read how Amazon plans to make things easier for their customers through this feature – https://bit.ly/2I4efhY