Why is Mobile App Development Essential for Business Growth?

Business strategies are adapting each passing day. No longer are multi-billion dollar companies the only once experimenting with adding a mobile app to their arsenal. Small and medium-sized businesses are discovering the importance of investing in mobile application development.

A website that draws traffic and a mobile app that links the clients to the business is what drives business growth. An ideal mobile application even simplifies the transaction process. It makes paying, ordering, product research, everything that much easier. Additionally, another great benefit an app provides is the catering of information. With literally the tap of your finger, you can find contact details, locations, and even client reviews. Smoothening the entire buyer’s process for clients strengthens customer relationships.

The Future is Mobile

Looking at how rapidly technology is expanding and how the number of mobile phone users increases every year, it’s clear as to where the core of business growth lies. Mobile phone users are becoming younger and younger. In the past, an individual will start using a mobile phone before entering the adult age. Now you start seeing toddlers using one. With users increasing as we speak, companies are capitalizing on this by collaborating with mobile app development services.

Based on Yahoo’s Flurry Analytics, we can determine that the average time spent on apps, specially Android apps, grew by an astonishing 69% since 2016. The analytics also mentions that 394% of the total time spent on phones, users use messaging and social media apps. Another 43% is spent on financial and business applications. Bringing up the rear is shopping apps with 31% and lastly on 25% is sports apps.

The Rising Mobile Trend!

Let’s look at a few summarized reasons as to why mobile app development and business growth go hand in hand.

• Unique features like Messaging, Photo sharing, Loyalty programs and Push Notifications allows businesses to promote themselves more effectively.
• Polls and surveys allow the business to receive customer feedback and opinions.
• Marketing! Social media apps like Twitter allows the business to run marketing and promotional campaigns.
• Consumers spend the majority of their time online in comparison to any other form of media. Making an online presence essential to communicate effectively with your target market.
• User experiences on mobile can be smoother than those achieved by their responsive website counterparts. Simplified user interactions and ease of use is a major drawing card for customer retention.
• Thanks to localization mapping and integrated GPS apps, including Android GPS apps can link a customer’s location to the business closest to them. This allows the customer to save time when shopping.
• The right mobile app can be an effective marketing and promotion tool which delivers information about new products or services. With your target market already in possession of your application, there is a guaranteed success rate for marketing campaigns.

Appointing the Right Mobile App Development Service

Luckily it’s not necessary for businesses owners to rush around and try to figure out how to master mobile application development. That’s where an Mobile app development agency comes in. However, before appointing one, make sure you do enough research. It’s crucial that they have enough experience. You need an easy to use app that will all so attract clients in a visual manner. We know what it takes to drive traffic right to your business’s doorstep.