Mobile app development has shown it well that sky’s the limit for this digital marketing technology. Marketing?

Are we talking about Mobile marketing or apps?

Well, most of us do not know that a Mobile App is the most quickest and effective way of reaching the target base and the audience with the help of a mobile app: whether it’s iPhone application development or Android application development. The choice of platforms come after you have considered 2 factors: Devices with your target audience and your Budget!

Significance of a Mobile App for your Business:

It matters a lot that you take care of your target customers and clients. Without knowing the psycho-social activities of your prospective customers, you can’t go ahead with Mobile App Development for your brand. An app is a reflection of your business in the same way a website is. But, paying more attention to the building of your is more important because there are around 80% of the people in the world who use smartphones for their daily activities and browsing through the apps.

According to a survey, it has been observed that on an average there are around 7-9 apps that are used daily by every smartphone user.

For example: YouTube and WhatsApp has found permanent space in the smartphones of the people around the world. Let’s get back to the reality. It is not easy to come up with such an app easily. It takes a lot of effort and planning with strategies on the part of a mobile application development company.

If you are a startup or even an established business, don’t let the time slip through your hands like sand because now is the time to go digital with mobile app development and increase your profits manifolds. Here’s how?

1.Dynamic Features of an app impress the users:

So there was a buzz back in 2016 that Google would know index the websites based on the quality of their mobile websites. Hardly did anyone knew that it would be actually the mobile apps that will rock and roll the digital scenario.

●A responsive design in a website is required but more than that it is a mobile app that is needed for the brand to launch successfully.

●An app fully built with some amazing visual content like photos and videos.

●Using the space of the app for clickable CTAs is the most trickiest thing that should be actually done with care.

It is to be noted that mobile app development should be combined with proper optimization of the app.

2. Hassle-free User Experience:

Every now and then, the trends in iPhone application development as well as Android application development keep on changing with time. It has become the most preferred endeavour of every mobile application development company to deploy strategies so that the apps can retain the users and thus leading to more users of the app through the “word of mouth”.

Make Registration process simpler and quick! Make your login easier with 1-click codes. Give your easy insights about their activities on the app and give recommendations based on their previous purchases if your app is an ecommerce app for an iPhone or an Android app.

3. Optimize the speed of the app:

Among all the factors that rule the app development scenario, what matter is the speed of the app. If the speed and loading of the app is not good, then no one will ever like to open your app, rather it will be deleted by the user.

Moreover, there should be no bugs and issues in an app at all. You should always give your app users a vent to put up their feedbacks so that you can always improve upon them and gain a very awesome reputation from the users of the app and thus gain more users.

4. Make mobile payments simple:

If your mobile app is based on ecommerce, then it becomes mandatory for you to take care that the mobile application development company you have hired has implemented the best and the fastest mobile payment gateways to not cause any hurdles to the users of the ecommerce app.

As it’s a heavy investment business when it comes to selling products online, so proper optimization of the payment gateways is very important. Otherwise, there will be more abandoned cart cases than the actual sales.

5.AR and VR is the trend of 2018:

We have heard of so much about AR and VR apps getting extremely famous in 2017 and upcoming years in future. So, it is a golden opportunity for the brands to introduce this latest technology into the apps and engage your users in an unforgettable experience with technology. We are sure that your users will thank you for this.

So, go ahead and hire a professional mobile application development company which can build some latest and trendy mobile apps for your business and unique branding and identity which is very important.

6. AI Chatbots for Instant Chats with Clients:

Chatbots are intelligently genius artificial Intelligence elements that help in saving your time. If you have a customer support team and your business is on the high growth level, chatbots used in the apps saves their time and lowers their burden. Your app users get smart answers from the chatbots and your time is also saved.

7. IoT is the future of the mobile applications:

As we talk about the latest incomings in the market, we can’t leave IoT without including it in the list of the app optimization things.

People want to make their life easy and IoT induced apps are sure to make dividends on profit for any type of business.

Conclusion:

As all the brands come to the realisation that mobile app development is the essence and elixir of the success that is due in their brand’s story. We have mentioned the top 7 trends or the factors that will actually take your app to the next level and you will be able to get the users and retain them for future profits also.