Even if you follow proper  iPhone App Development and build an iOS app which perfectly suits the client’s requirements still app marketing is essential to reap good ROI. Some people believe that once the app is launched in the App Store, it would reap benefits for the business. But it doesn’t happen most often as that iPhone app also needs a strategic marketing plan in order to meet business goals.

Right now there are more than 2.2 million apps in the Apple App Store belonging to different categories such as Games, Entertainment, Business, Utility, Education, Music etc. There is also a huge competition and to make your iOS app a success you need a proper marketing strategy to follow as in a saturated market, it becomes difficult to stand out in the crowds. Hence it is a challenge and the ones with best marketing strategy will win. The best strategies have a combination of content marketing and paid advertising post and pre-launch of the app.

Now we will discuss some ways to do iOS App marketing so that you can get the maximum benefit from the newly developed app.

Validate your Idea

You should not go for iPhone Application Development unless you are sure about the idea. You have an amazing app idea and you are fully convinced that it is going to win in the market. Well, even before you start anything and invest lots of your money and time into it, first validate that idea properly. First thing is to find out the demand for your idea. Find all the app on the app store which are similar to the app which you want to create. Check how many times these apps are downloaded. If you see that there is a huge demand for that idea then you can go ahead but with care that your app is also offering something unique to the users. If there are not so many app similar to your idea then you need to reconsider your app as there may not be large market for that idea. If your idea is unique and you are passionate and confident then also you can go ahead but only after doing thorough research and proper planning. With this step you can be sure whether your app will generate enough revenue or not.

Choose your Revenue Model

Not all of the apps in the app store are there to generate revenue as some apps are created just for hobby and some apps just want to acquire users. But if your intention it to generate revenue out of it then you should choose a revenue model for it. You also need to select the pricing and how to collect revenue like either by subscription or by promotion or by one time fee or by upfront free and in app purchases or by free app and paid version or by free app and advertising etc. You need to select the model which is best fit for you.

Pre-Launch Marketing

It is great that you are doing iPhone Development your business app project is under process but how will you spread a word about its existence among the people. There are so many good apps in the App Store which are not getting any downloads and users. Such apps have failed not because of any development flaw but because they were not able to reach out to the target audience at the proper time. Hence you should create a buzz about your app before its launch i.e. During the development process itself. You can create a website having information about your app and encourage users to visit the website. You can also create social media pages for your app and regularly update them. By these ways your app will get more number of downloads as soon as it is released in the Apple App Store.

App Title & Description

When you launch your app in the Store, you should be very specific about the keywords which you want to include for higher ranking on search engines. The words which you add in the title and description can help your app to gain SEO advantage and higher search engine rankings. The Title and the icon of the app should state the purpose for which the users should download and use the app. If you choose random and unrelated names then it will be difficult for marketers to convey proper message to the audience about the use and purpose of the app. Hence it is advised to use relevant title which suits the functionality of the app and the right description which is full of keywords.

Encourage Users to Submit a Review

Most of the app users read the reviews of the app. If there will be no reviews of your app then it will be a negative factor and will discourage the individuals from downloading the app. Also by getting reviews you will get the important feedback about your app which you can use to further improve your app in future. Hence encourage your existing users to post reviews and feedback for reference of others. This will create a sense of trust about your new iPhone app in the minds of new users.

Conclusion

As we have just discussed, proper and right kind of marketing of your iOS app is very important if you want to make your app a success and popular among iPhone users. iOS apps which are promoted well before and after its launch have higher chances of getting success. Businesses now should invest not only in iPhone app development but also in app marketing to reach out to the target audience and market. Hence follow the above tips and gain more market for your iOS app and an assured success whether you are a startup or an large enterprise.