55% of Sales Professionals say that ease of use is the most important feature of a CRM. CRM pays back $8.71 for every dollar spent. Source – Nucleus research.

The numbers don’t lie – Adopting Customer Relationship management software for sales has been a game-changer for many small and large scale businesses worldwide.

Most people think of a CRM as a place to store all customer information. The main thing that a CRM and Pipeline Management Software does is to turn all of your customer data into actionable data insights.

1. Find the right customers.

You spend a lot of time, efforts, and resources to attract and generate new leads. What next? Are they managed in the right way by your sales team? Do your sales professionals know which opportunities are the hottest? With email campaigns, social media management, and marketing automation being connected to a CRM platform, you can get a complete view of leads and prospects. Engaging communications between the teams internally and between customers and the sales professionals facilitate faster decision making.

2. Build more sustainable relationships

Once your team has a deep understanding of a customer’s business and the expectations, you will be able to build stronger relationships with your customers. A CRM system helps your sales team understand the goals, challenges, and preferences of customers. Based on the clear view of the customer’s history with your company, you can provide them with the most relevant content and information. You can also recommend appropriate products or special promotions that are relevant to their business interests.

3. Better decision making

CRM offers a 360-degree view of the customer information and one can get all the insights about the business in a flash. All the information related to emails, phone calls, sales records, transaction history, and more is available in a single place. Business owners and sales team can generate various reports with CRM. Management can make better-informed decisions when they get the right information.

4. Enhance productivity

CRM boosts the overall productivity of your business by automating a tedious and daunting task. As the processes would be streamlined and costs minimized, it increases efficiency and productivity of your sales team. If your team has thousands of leads in the system, there are chances that the sales reps may lose track of some. When you use a CRM, your team no longer has to struggle to remember which leads to contact at what point of time. They can prioritize the leads and close sales faster.

5. Make customer interactions more personalized

No matter how good a salesperson may be, it can be difficult to gauge what exactly the customer wants. Unless you have a magician on your team, it may be difficult to understand what the user wants. Some customers may be reluctant in sharing their intent with the professionals. A CRM can help you predict customers’ buying intent based on the data about which pages on your website as he visited and how much time is spent. If you sell products online, you can find out what category of products has the user visited the most.

6. Automate repetitive tasks

Most of the salesperson finds it tedious to enter repetitive tasks as they have to spend a lot of time and efforts on it. CRM systems come with features that allow the users to set the rules and tasks to automate the routine tasks. Your team can focus on the most important task: Selling.

7. Drive sales

With CRM, sales cycles get shortened and sales rates improve as the software helps to nurture leads. Organizations can focus on the right opportunities, and grab them easily. You can build your sales pipeline better with a good CRM system and increase profitability.

Installing a successful CRM system could save a lot of time and efforts for your team. Your sales team can focus on important productive activities and grow your sales. Start planning and implementation of the best CRM system for your business. Microsoft Dynamics CRM is gaining popularity among organizations as it helps to increase operational efficiency and automates business processes. So, what’re you waiting for? Get in touch with us now to know how to adopt the right CRM to boost up your sales.