Oneplus has already unmasked the design of its next flagship: the OnePlus 6 and the design shout "Apple". Well, not entirely, but the OnePlus 6 is expected to have a notch design at the top of the screen. The design was received with a lot of criticism from fans and this had prompted the CEO of OnePlus, Pete Lau, to give some clarification on why the company had to settle for a notch design despite the disapproval of such fans by the majority of the fans.

Pete Lau has now released another essay explaining the overall design philosophy of the company. The CEO started with an insight into the most important characteristic of a product that, in his opinion, is burdensome user experience.Pete Lau believes that an excellent industrial design should give people a sense of ease, which is best embodied by a heavier feeling. The drive to achieve this is a long process that according to the CEO, daily work is required to refine the subtle details, even though those details might seem less important.

By the way, Pete Lau also hinted that he is not only the CEO of OnePlus but also the product manager. So he has a good starting position to discuss, but the philosophical analysis was curious about the pursuit of a "fair design" that will perfectly serve the function of the product and even the product ct itself embodies instead of tackling extra elements, just for the sake of hype If we tend to agree with the CEO, the statement seems to sacrifice innovation on the altar of "honesty". Ironically, the OnePlus 6 has a design similar to the iPhone X. Although we are looking for the perfect smartphone, users are also known to innovate, just like the revolution on the full screen that is lit by the Xiaomi MIX and powered by the Galaxy S8.

Pete Lau created another controversy with his opinion about the smartphone design that we usually see as something that should be different than the other smartphone, at least to some extent. The OnePlus CEO thinks that we misunderstand industrial design. He thought that a really good design does not intentionally exaggerate the exaggeration of the external form, but can even extend to a prioritization of the internal form: the material, the craftsmanship and the small details.With this kind of opinion, we will agree with the CEO that as CEO and product manager his biggest responsibility for the product lies in making difficult but ultimately necessary decisions. If the decisions are based on a principled reasoning, the end result will stand on its own.In the end, every decision the company claims is based on countless rejections, resulting in a fast, continuous iterative process.

Related: OnePlus 6 Renders Video based on current leaks shows its expected design

The essay also goes into the OnPLUS 6 design which he said is also a similar process of continuous iteration before it reached its current state. The company maintained its distinctive horizon line and precise curve to the back of the device, which has remained as important in the design language of OnePlus, from the OnePlus One to the OnePlus 5T. He repeated again that the device comes with a glass housing. The company's design team tested more than 70 prototypes of glass before the best was selected and the device has 5 layers of Nanotech coating instead of 3, giving the rear of the device a stronger depth effect.

(source)