Is your LED sign attracting and engaging the Audience or are they not impressed by your signage?

According to an Intel study:

Digit communication can capture 400% more views as compared to static signage.

Not even 10 years ago, signage that was Digital was also mostly static with minimum animation and low quality resolutions. With advancements in LED technology, the capabilities of digital content has significantly increased. Not only can designers include high resolution graphics, content can be made creative, artistic, vibrant, intriguing and interactive. LED Craft Inc is a recommend digital signage solutions provider with dedicated staff to provide you with an effective LED sign solution.

When attracting customer attention and conveying information with LED signs, keep in mind these general rules to ensure your digital content is highly effective.

Goals

Clearly identify the objective of the content, which will subsequently guide the strategy for digital content and result in interactive content. By giving priority for determining the objective of your content, you will automatically see a flow in the attitude of communications.

Audience

Determining your target audience is a very important part of designing digital content. Only if the content is relevant to your audience it will impress them, otherwise the appeal is lost. Niche audiences such as minors or those with certain disabilities should have different layouts with different communication strategies

Viewer attention span

Marketers have only 8 seconds to capture a viewer’s attention. This is a very short time frame, hence the message needs to be very well visually displayed in a manner that can be interpreted in those 8 seconds.

Contrast

Content needs to be readable. Contrasting Colors will increase readability of content. The foreground and background should have contrasting colors to allow for easy reading at a distance. Brightly colored text used against a bright background will not be engaging. The best contrast for legibility is that of white text against dark backgrounds.

Font and imagery

Similar to the concept of contrasting colors maximizing readability, it is important to use easy-to-read fonts so readers are able to quickly adopt to the animation and understand what they are seeing.

• Serif is a good example for fonts that are easy to read.
• Use images wherever possible to explain text.
• If your message can be conveyed with images and icons only, that would be preferred.

Animation and transitions

By providing a transition between messages, viewers are given the hint that something new is coming up next. As a result, viewers give their minds a break to make space for more information absorption. Include some movement in your signage content to attract viewer’s eyes to the change.

Content organization

Content should be organized in a logical manner, thereby optimizing the layout. Text should be stationary while images can move. Designing your text to move around on the LED screen is the worst possible decision. Imagine a digital menu board for example: the items and pricing should always stay in the same place for maximum legibility. The other parts of the screen can have a variety of images of the different food that the restaurant offers.

Having read the above guidelines, one should be convinced that digital communication will drive sales and engage the audience, ONLY IF the signage content is designed correctly. When the message is unclear, audiences are overwhelmed and that can lead to a negative impact on your brand. On the other hand, targeted content will be effective in boosting involvement.

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