The Divvi app connects people and products. But not in the conventional way we are used to, though. A large number of similar already do this and provide information about a product from the manufacturer and reviews from the consumer.

The company relies on the notion that someone is more likely to make a purchase from a Recommendation a friend made rather than the company’s marketing. This is entirely true with evidence suggesting people respond better to a familiar face during sales than a stranger. That is why a sales rep is more likely to make multiple sales from the same client than a new representative.

The company discovered that information is more reliable when passed through word of mouth. In fact Mark Zuckerberg created the first Facebook buzz through word of mouth. To stress on how powerful this marketing technique is more than half of any sales made through Facebook and Amazon were initialized through a friendly recommendation.

Divvi exposes a product to the world and family, friends and even retail employees who have used the product or have knowledge of it who then give their views and reviews.

How the Divviapp works

Interested Brands and retailers showcase their products on the app. Each product has a link, which has the information a potential customer needs about the product. Here, the app user will find real life experiences from other people who have used the app.

This people then create recommendations on how best the product can be utilized by extensive reviews on the product. Another interesting aspect is that one does not necessarily have to have the app installed. The information about the product of interest can be accessed and sent through emails and text messages. This gives it a wider reach, thus more information.

The basis of the app

According to research, 90% of consumers agree that a word of mouth recommendation of a product is the number one reason for purchase. With such strong evidence of the efficiency of this marketing tool, the developers decided to find a way they could house products, and get people to recommend them to each other.

According to the same research, an average American makes approximately 17 brands and product recommendations weekly, knowingly or unknowingly.  Science still doesn’t explain why, but it does suggest that this is a way humans try to cement the bond with a friend.

Achievements

When an app like Divvi attracts brands such as Burton Snowboards, REI, North Face, Backcountry.com, Michael Kors and a many more top brands, you know they are doing something right. Negotiations are ongoing to enlist more brands such as Terry Bicycles and Volki among others. That means expansion is inevitable. To make money, Divvi relies on sales commissions of between 6-12 percent, which are pre-negotiated from the brands and products sellers.

To date, 50 million products have found a home in Divvi.

Impact brought by Divvi

For retailers, Divvi has found a way to link up their online and offline markets. For brands, their products have a more personal touch when putting out there in the market, due to the interest and discussions their products generate. Trading volumes and trends can be easily monitored through divvi, making it a future tool for retailers and manufacturers