We believe in strong Women. As the originators of the #ChicksOnFire hashtag, we’re fans of these “girlbosses” who pave their own way, shaping culture, creating the future, inspiring their communities and demonstrating what it means to embody this mentality. For them, the FORCE IS Female and Nike is recognizing this because fearless women inspire all of us daily to not live within the lines.

Above you will see a group of LA women that Nike feels that best represent FORCE IS FEMALE mentality. The images are shot by up and coming female photographer, Ro.Lexx. The women feature include:

• Janae (@janaeroubleu) – streetwear model
• Jami (@jamiifox) – stylist
• Alexis (@_alexisq) – model & blogger
• Zolee (@zolee_g) – 19 yr old YouTuber/blogger
• Catrina (@catrendic) – dancer/choreographer
• Alyssa (@foreverflawlyss) – sneaker/makeup YouTuber

All the women in the shoot are rocking the upcoming Nike Air Force 1 Ultra Force Mid which drops tomorrow (1/5) for $110 or the Nike Special Field Air Force 1 that launches on 1/19 for $165.

We are a new generation.
A generation born with an realness.
A braveness.
A force.
A bond that ties us together.
But never holds us down.
It’s an undeniable boundary that defies definition.
A reminder that we are never finished.
Yet always complete.
From the courts to the streets,
We were put here to disrupt.
Made legends because we will not exist within the lines.
We prove that vulnerability is not the same as weakness.
Flawed not the same as imperfect.
It’s a power in our every step. A refusal to stop.
It’s that rule-breaking, decision-making, name taking, don’t give a damn in all of us.
It’s never one thing. It’s everything.
It’s who we are. As one. As all.
It’s the force.
THE FORCE IS FEMALE.

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