The Scottrade Center, home of the NHL’s St. Louis Blues, is once again changing it’s name and will be known as the Enterprise Center effective July 1, 2018. Scottrade, a discount brokerage firm, was acquired by TD Ameritrade in 2016 and will not be renewing the Naming Rights for the hockey arena. As a result, car rental giant Enterprise Holdings swooped in and purchased the naming rights for the next 15 years although the financial terms of the deal were not disclosed to the public.