NHL side Philadelphia Flyers revealed their new mascot – and social media mocked the horrendous creature.
The club released a cringe-worthy video on Twitter to introduce Gritty but fans tore into him for his resemblance to Monsters Inc.
Flyers said: "Join us in welcoming the newest member of the #Flyers Family, @GrittyNHL!!"
And the tweet, which has over 4,500 likes, drew a string of hilarious Gifs and memes from users.
One used a Gif of Mike and Sully from the famous Disney Pixar film which said: "Put that thing back where it came from."
While one said: "At least it's not a boiler," in reference to West Brom's new mascot revealed at the beginning of the season.
But if you thought the Flyers' video was bad, it gets worse.
Gritty has his own Twitter page with more than 27,000 followers and has retweeted lots of tweets welcoming him to the Eastern Conference.
On his first day, he took a tumble on the ice and said: "Why didn't anybody tell me the ice is this slippery?"
By far the worst part of all, though, is the 'Get To Know Gritty' section on the club's website, giving the mascot a full backstory and personality.
It's deeply uncomfortable reading but do try and soldier through.
The profile reads: "His father was a "bully," so naturally he has some of those tendencies – talented but feisty, a fierce competitor, known for his agility given his size.
"He's loyal but mischievous; the ultimate Flyers fan who loves the orange and black, but is unwelcoming to anyone who opposes his team.
"Legend has it he earned the name "Gritty" for possessing an attitude so similar to the team he follows.
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"He claims that he's been around for a lot longer than we know it, and recent construction at the Wells Fargo Center disturbed his secret hideout forcing him to show his face publicly for the first time.
"He has some oddities that are both humorous and strange.
"A number of times he's been caught eating snow straight from the Zamboni machine, and unbeknown to most, his love of hot dogs has been inflating the Flyers Dollar Dog Night consumption totals for years.
"That being said, there's no denying that he's one of our own."
Right….
