With Direct Purchase, you can promote the games you play during a session and receive a small cut of the revenue from every copy bought through your channel.

Ben Favreau, Mixer’s product marketing manager, provided additional details on the feature on the service’s blog page .

Streamers can also choose to display downloadable content, consumable items, and game bundles next to their gameplay.

For comparison, Twitch Games Commerce requires you to be an Affiliate or Partner, which means that you have to meet a set of criteria before attaining either status.

Microsoft is betting on the vast number of games in its store as a way to lure streamers into promoting different titles, and more importantly, finding additional avenues to generate more money.

For instance, Caffeine is touting its simple solution for streaming by automating the setup process, providing a "near real-time" experience for chatting with viewers, and prioritizing the messages of friends within your social circle.

Streamers and viewers alike can share their thoughts on the subject on Mixer's Twitter account or Feedback page .