Icelandic budget carrier Wow Air thinks so, and – with fares that begin at less than $100 one-way – it’s betting those Midwest markets will be profitable additions to its fast-growing U.S. network.

“We’re very excited about these cities,” WOW Air founder and CEO Skúli Mogensen said to USA TODAY’s Today in the Sky blog .

We can then distribute the traffic to our main Destinations in Europe, be it London, Paris Amsterdam, Frankfurt, Berlin, Copenhagen, etc.,” Mogensen said.

While its earliest U.S. destinations were focused on the East and West coasts, WOW’s four newest cities continue its recent expansion in the interior of the country.

With the new Midwest additions, WOW's full line-up of U.S. gateways includes BWI, Boston, Chicago O'Hare, Cincinnati, Cleveland, Detroit, Los Angeles, Miami, Newark, Pittsburgh, St. Louis and San Francisco.