Web analytics offer B2B marketers invaluable information to help us make informed decisions and understand our online conversion – but have we got it all wrong?

Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive; it’s easy to think the more visits to your website, the better, but this isn’t always the case. Getting plenty of website visitors is of course excellent, but if you can’t sell to them and they don’t qualify as a valuable Lead, what is the use? You want to get plenty of website visits from the prospects who have a chance of becoming clients.

If you’re keen to track your web analytics, an advanced tool is needed; understanding your website audience is as important as understanding their behaviour. To best decipher your website’s potential, you need to know what audience you’re attracting, how they find you and why they do/don’t convert. So, get a tool that can tell you both visitor behaviour and visitor identification.

Lead Forensics are the global leaders in business website visitor identification and we offer advanced web analytics to boot. Over 10,000 global clients currently leverage Lead Forensics, to gain an advanced overview of their website metrics whilst generating hot, sales-ready leads. With contact details for key decision makers provided, instantly following up every lead with a targeted, impactful approach has never been easier – book your free demo today and discover how Lead Forensics can revolutionize your B2B marketing!

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