If you take a hard look at the Google Play Store or the App Store on Apple devices, you’ll find a lot of apps that were quickly abandoned by their developers, and their users. Once you get past the cream of the app stores, you’ll find a lot of great apps that were just left to die by their publishers by not thinking about their app store pages. Big projects funded by large corporations and a marketing campaign backing it up can fail miserably while small apps with none of those advantages can spring up out of nowhere, and that is usually due to their app store page.

Your plans for your app’s success relies on an understanding of Search Engine Optimisation. While your app may appear on featured lists on the storefront and on charts, they won’t come about until you’ve mastered your SEO game. Picking good keywords based on the title and content of your app will help tremendously, and the more relevant keywords you can use, the better.

Another factor is making sure your app looks like it’s still being worked on, with new features being showcases by update notices. Apps that appear to the user to be dead will quickly get ditched for a competitor that stays up to date. Ratings are also important to securing a good search ranking, but that’s largely out of your control unless you make a great app. Getting links from high-quality sources who have discussed your product can work wonders with niche audiences that respect the sources.

Chetaru is an app design and development agency based in Darlington that is excited about building a better future with the latest technological and IT solutions available. Chetaru has the IT know-how that your firm needs to succeed and thrive, from beautiful responsive websites to economical SEO services and useful mobile app designs.

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