With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year's Aptify Users Conference! This is a guest blog post by Andrew Graf of TeamDynamix. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

The biggest difference for IT in trade associations is that they serve a multitude of users—internal staff, affiliate groups, and external members. Defining the user experience and establishing memorable member engagement are now directly in the hands of IT. Associations must establish a high level of competency in delivering reliable and effective services in order to transform into a strategic partner and innovator.