The benefits of video conferencing are strictly depending on the way this technology is implemented in your organization. Let’s see some of the common tricks and pitfalls

Your organization has decided to adopt video Conferencing. However, the benefits in terms of increased productivity and lower costs that this technology is expected to bring will not come immediately, but only when your team actually use video calls in everyday activities. This process is not automatic; like any change, you have to promote it and actively drive your collaborators to adopt video conferencing.

Consider that, like any new technology, video conferencing would raise a pack of suspects and much diffidence at first. Therefore, it is important to work out a strategy to lead the change. The three pillars of a good strategy are:

• Training and education. The best way to beat ignorance and persuade reluctant people to accept a change is to explain it in a clear and understandable way. My suggestion is to hold some training courses on video conferencing for your employees, so that they can learn the benefits of this technology and how to profit from it.

• Kindly force your team to try video conferencing. Hold some company meetings through video conferences and send a clear message that video calls will be the future of your company. Adapt or disappear is still a motto that is understood by the largest majority of people.

• Awarding the usage of video conferencing. Awards are better than punishments, and the carrot is more effective than the stick in the long run. Incentives do not need to be monetary; status increases and praises work even better.

Tracking is the second important point of any implementation of a new technology. This is a quite difficult step, as it is important to decide what to monitor. Video conferences can occur through a wide plethora of devices (browsers, servers, software, and hardware), while each division of your organization works differently from each other and uses video conferencing in its own way. Therefore, collecting and cleaning data could become difficult.

Last, you have to set your goals. What does success exactly mean for you? How to measure it? Once collected, the data must be interpreted. It is important to set some few key indicators that work as yardstick to confront the real increases in productivity with what your expectations are.

If you are interested in video conferencing, its benefits and challenges please visit R-HUB`s Blog (http://www.rhubcom.com), where you are going to find many interesting resources and posts.

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