According to Vyopta, consulting and technology are the two industries that make the largest use of technology, while the average time of a video call is about two minutes

Are you looking for some analytics about video Conferencing and its usage in enterprises? Here come some insights that have been taken from a survey conducted by Vyopta, a company very active in the fields of design and user experience.

In which industry is video conferencing mostly utilized?

Consulting and Technology take the lead with over 7 million of minutes of use in the period 2013-2015. Benchmark and legal firms come after with 1.7 million of minutes of use, while the organizations of the fields of Education and Finance stay at the bottom of the list with only 1.3 and 1.2 million of minutes of use respectively.

What is the relation between the size of the organizations and the usage of video calls?

Direct proportionality: the largest the organization, the higher the amount of minutes spent in video conferences.

How fast has been video growing?

In the last two years, video has grown of 100% in usage, from 0.9 million minutes on average to around 2 million minutes. However, software video grew faster than hardware video (291% against 128%).

The sample of the companies that have been surveyed by Vyopta includes over 60 organizations of different dimensions and number of employees. This is not an homogeneous cluster of companies, as each firm is different. Some depends heavily on video conferencing, while others privilege other means of communication like e-mails, chats and audio calls.

The industries represented in this survey belong to consumer products, consulting, government, k2-education, video providers, higher education, finance, technology and healthcare. 50% of the organizations have over 10.000 employees, 22% among 1000-5000 employees.

The metrics adopted in the survey include the active video endpoints, active VMR, video minutes, numbers of meetings, the average number of participants per meeting, the utilization per device type.

The purpose of this survey was to give experts the instruments to make correlations among companies of similar size in order to set goals for one’s own organization.

The decision to opt for video minutes as basilar metric has taken because of its quantitative nature, its simplicity and the fact that is often available in most video conferencing analytics.

Take aways:

• Big organizations are great consumers of video calls;
• The usage of video conferencing has been booming in the last few years;
• Short video conferences are more frequent than long video conferences.

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