Push notification is an incredible way to connect with the users in a personalized manner. It is one of the most effective ways in increasing the sales; still many companies are not able to avail the benefits of the same.Though they are trending and very much in demand today, still there are instances where the click and view rates are fairly low in number. You feel that you are doing it the right way but that is not the case.
There are several ways in which you are doing Push Notifications wrong:-
1. VERY HIGH FREQUENCY OF NOTIFICATIONS
Sending too many notifications can be disturbing. It can irritate the users and drive them away from your website and they may never visit your page again. The frequency of notifications should be maintained appropriately.
The appropriate frequency is not mentioned as web push notification is a new technology. In order to calculate the frequency, one need to review the click rates, opt-outs, bounce rates after every browser push notification. Get Higher Views And Clicks Via Browser Push Notifications
2. INAPPROPRIATE TIMING
There is a particular time to send every notification. One cannot send the notification at any time he feels is right. This can be a major reason for diminished results. During mornings and evenings, a person is said to have a mental bandwidth. They can understand things easily.
Thus, promotional messages should always be sent during these hours. Similarly, funny and light hearted messages should be sent during afternoon.
3. NON-PERSONAL MARKETING
Mass is an assorted, anonymous and heterogeneous form of people who are widely dispersed. One common mistake that most websites make is that they consider the users as homogeneous and impart the same content to all.
Therefore, it is important to segment the audience based on their demographics and preferences. Track the users continuously and impart different content for indifferent users.
4. LIMITED NUMBER OF PUSH NOTIFICATION CHANNELS
Another major mistake that most websites are bound to make is by choosing limited number of channels to impart the message. It is important to choose a combination of channels.
Many websites only use the mobile app for sending push notifications but it should always be merged with web push notifications in order to have a greater reach and response.
5. ERRONEOUS MEASUREMENT
You may not be using the right metrics to measure the user’s results.
Google analytics should be used appropriately in order to measure how many people visited your website and took the required action.
Following the above listed methods can help you in targeting right push notificationsto the right users and at the right time.
This post first appeared on Why To Use Browser Push Notifications, please read the originial post: here
